Director, Website – SEO

🕒 Maio 13

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Dodge Construction Network

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1891

🤝 B2B

☁️ SaaS

🏪 Marketplace

B2B • SaaS • Marketplace

A Dodge Construction Network é uma fornecedora de inteligência de mercado de construção e ferramentas de conexão digital que ajudam empreiteiros, arquitetos, engenheiros, fabricantes e fornecedores a encontrar projetos, gerenciar propostas e se conectar com tomadores de decisão. A empresa oferece um diretório pesquisável de projetos, planos, especificações, dados de produtos/fabricantes e objetos BIM, leads de RFP/RFQ verificados, previsão e análises, além de serviços de consultoria através de plataformas SaaS e soluções baseadas em dados para apoiar o crescimento dos negócios nos mercados de construção comercial e residencial.

Descrição

• Serve as the primary business owner and product manager for Construction.com, TheBluebook.com, and related web experiences • Partner across Product Marketing, Content, Brand, Web Development, and Marketing Operations to gather requirements and prioritize initiatives, in addition to contributing your own ideas to the backlog • Translate business needs into user stories, functional requirements, and development tickets • Manage and prioritize the website roadmap based on business impact, customer experience, SEO opportunity, and technical dependencies • Work closely with Web Development and Martech Operations teams on website infrastructure, integrations, tagging, tracking, and technical implementation • Ensure the website delivers a scalable, high-performing experience across acquisition, engagement, and conversion journeys • Own the overall SEO strategy, execution, and performance for Construction.com, Thebluebook.com, and other properties • Lead both programmatic and non-programmatic SEO initiatives designed to drive qualified organic traffic and pipeline growth • Manage and optimize SEO strategies including: Technical SEO improvements, Internal and external linking strategies, Site architecture and crawl optimization, “Money keyword” targeting and content optimization, Tear-down pages and competitive search experiences, Industry and solution-based landing pages • Partner closely with Product Marketing and Content Marketing to prioritize and launch new search-driven content initiatives • Stay current on search algorithm changes, SEO trends, and shifts in AI-driven search behavior • Help define and execute Dodge’s AI Search Optimization / Answer Engine Optimization (AEO) strategy to improve visibility across AI-powered search experiences • Partner with Performance Marketing team to improve website and landing page conversion performance • Identify opportunities to improve user experience, engagement, navigation, CTAs, and conversion flows • Develop and execute A/B testing and experimentation strategies across web and search landing pages • Continuously optimize conversion paths and user journeys using behavioral and analytical insights • Partner with Martech Analytics on website analytics strategy, implementation, governance, and reporting, including use of GA4 for website performance measurement and insights • Design dashboards and reporting frameworks that provide visibility into: Traffic and engagement trends, Organic search performance, Conversion rates and funnel progression, Landing page effectiveness, SEO impact and contribution • Partner with Martech Operations and RevOps teams to ensure clean attribution, tagging, and tracking across the website ecosystem • Deliver actionable insights and recommendations to stakeholders and executive leadership.

🎯 Requisitos

• 10+ years of experience in website management, SEO, digital growth, or related disciplines within B2B SaaS, technology, media, data platforms, or data-driven businesses • Experience serving as a website product owner or managing complex web ecosystems with multiple stakeholders • Strong expertise across technical SEO, content SEO, programmatic SEO, and modern search optimization strategies • Hands-on experience with GA4, website analytics, and performance reporting • Experience partnering closely with Development and technical teams on infrastructure, integrations, and implementation projects • Strong understanding of conversion rate optimization methodologies, testing frameworks, and user experience best practices • Comfortable balancing strategic planning with hands-on execution • Excellent prioritization, communication, and stakeholder management skills • Familiarity with CMS platforms, tag management systems, Martech infrastructure, and modern web architecture • Strong perspective on how AI is reshaping search behavior and discovery, including experience or interest in AI Search Optimization / AEO strategies.