Director of Category and Shopper Insights

🕒 Março 11

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Hint Inc.

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2005

👥 B2C

🛒 Varejo

🧘 Bem-estar

💰 $25.000.000 Series D em 2020-08

B2C • Retail • Wellness

Hint Inc. é uma empresa que oferece produtos de água saborizada, projetados para atrair consumidores que buscam opções de bebidas refrescantes e saudáveis. A água da empresa é infundida com sabores naturais de frutas, e eles enfatizam produtos que não contêm adoçantes dietéticos, zero calorias e sem conservantes. A Hint Inc. oferece uma variedade de sabores e coleções para diferentes preferências e destaca a conveniência dos serviços de entrega em domicílio para os clientes, juntamente com opções de assinatura para economia. A marca é conhecida por seu compromisso com a sustentabilidade e a satisfação do cliente por meio de programas de recompensas e ofertas exclusivas disponíveis online.

Descrição

• Own the category narrative: Transform data into compelling, actionable stores for Sales, Brand, and leadership teams. • Deliver insight-led recommendations: Provide credible, forward-looking insights that shape joint business planning, assortment strategies, pricing, and promotion guidance and revenue growth initiatives. • Enable Sales Excellence: Equip Sales teams with turnkey selling narratives, and dashboards to quickly act on insights and strengthen customer conversations. • Support Brand Strategy: Provide Category and shopper context to refine identify whitespace opportunities. • Synthesize data across sources: Consolidate syndicated data, internal sales data, shopper trends, panel metrics and market intelligence into single, actionable category point of view. • Drive Cross functional alignment: Partner closely with customer development, Sales, revenue growth management, finance, and brand marketing to ensure consistent execution and strategy alignment. • Advance category expertise: Serve as the internal expert, guiding decisions, and strategy as the business defends space and expands into adjacent categories. • Develop tools and frameworks: Improve and create reporting and analytical tools that allow teams to extrapolate insights efficiently, enhancing execution at national, regional, and channel levels. • Communication to influence: Prense complex analyses and recommendations clearly to leadership and retail partners.

🎯 Requisitos

• Bachelor’s degree in Business, Marketing, Analytics, or a related field (MBA preferred). • 7+ years of experience in Category Management, Category Insights, or Shopper Insights within the CPG or beverage industry. • Strong understanding of category management, shopper behavior, and retail market analysis. • Experience using syndicated data tools such as SPINS, IRI/Circana, Numerator, and Kroger Stratum/84.51°. • Advanced Excel skills (Pivot Tables, VLOOKUP, INDEX/MATCH, IF statements, SUMIFS). • Strong PowerPoint and data storytelling skills to turn data into clear insights and recommendations. • Experience supporting sales teams, customer development, and joint business planning with retail partners. • Ability to translate complex data into actionable insights and selling stories. • Strong cross-functional collaboration skills and ability to influence teams without direct authority. • Highly organized and able to manage multiple projects in a fast-paced environment.

🏖️ Benefícios

• Base salary of $100,000-115,000. Actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future. • Bonus Eligible • Unlimited Vacation • Sick Days • Up to 95% of the employee and dependent healthcare premiums paid for by the company • Life insurance (company-paid and voluntary) • Flexible Spending Accounts • 401K (regular and Roth) • Up to $150/month health and wellness reimbursement • Up to $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable) • Employee Discount on Hint Water