Manager, Performance Marketing

🕒 Outubro 21

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $105.000 - $115.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Eleanor Health

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🏥 Saúde

⚕️ Seguro de Saúde

🧘 Bem-estar

Healthcare • Healthcare Insurance • Wellness

A Eleanor Health é uma provedora de saúde virtual especializada em tratamento de dependência e serviços de recuperação online. Ela oferece planos de cuidados personalizados que combinam tratamento assistido por medicação (MAT), terapia e aconselhamento virtuais, e serviços de apoio por pares através de uma plataforma remota, atendendo pacientes em vários estados dos EUA. A empresa enfatiza a redução de danos, cuidado integral, aceitação de seguros e serviços de telemedicina acessíveis e sem julgamento para indivíduos e famílias afetados por transtornos de uso de substâncias.

Descrição

• Own paid cost per new member as a quarterly target • Own budget pacing and allocation across five channels • Build, test, and scale affiliate, programmatic and streaming audio, Meta, and Reddit • Build campaigns, manage partners and platforms, and optimize toward member-level outcomes • Manage programmatic and streaming audio partners, including planning, creative requirements, measurement, and incrementality • Direct the paid search specialist on Google and Microsoft Ads • Design and run structured tests of bid strategies and campaign types, including AI Max • Plan for seasonality in addiction-treatment demand and cost per click • Maintain offline conversion tracking and value-based bidding • Ensure paid activity meets LegitScript certification and platform policy requirements • Build and manage the affiliate program, including partner recruitment, vetting, terms, quality tracking, and compensation • Structure affiliate and partner compensation with Legal and Compliance, including EKRA and Anti-Kickback requirements • Own website-visitor-to-lead conversion • Build and run a disciplined experimentation program for landing pages, creative, forms, and self-scheduling • Own the online self-scheduling experience and forms • Partner on landing-page builds, publishing, conversion, and discoverability • Maintain the funnel view from first impression to submitted lead • Establish conversion baselines and report cost per new member and quality by channel • Use incrementality tests where attribution is insufficient • Participate in intake funnel reviews with Access and lifecycle teams • Maintain clean paid/non-paid attribution • Report monthly performance against target and explain variance • Direct paid search and paid media specialists • Manage affiliate networks, programmatic/audio partners, and vendors • Maintain a quarterly functional plan with priorities, impact, owners, and timelines

🎯 Requisitos

• Roughly 5+ years in performance or acquisition marketing • At least 2 years managing a substantial paid media budget • Hands-on expertise in at least three of: Google Ads, Microsoft Ads, affiliate, programmatic and streaming audio, Meta, and Reddit • Real depth in at least one of affiliate, programmatic and streaming audio, Meta, or Reddit; ideally two • Record of launching a paid channel from zero and scaling it using member-level or customer-level economics • Working knowledge of Google and Microsoft Ads sufficient to direct and audit a specialist • Demonstrated experience running a structured experimentation program • Experience building and defending reporting, measuring to the end of the funnel, and handling imperfect attribution • Familiarity with incrementality testing • Experience directing specialists, contractors, or vendors • Experience managing at least one direct report is a plus • Sound decision-making within healthcare marketing compliance constraints • Ability to prioritize under constraint and maintain a plan as conditions change • Helpful but not required: healthcare, behavioral health, or other regulated-category marketing experience • Helpful but not required: LegitScript certification experience or familiarity with addiction treatment advertising policy • Helpful but not required: affiliate program experience on a network or platform • Helpful but not required: customer data platform or call tracking tooling experience • Helpful but not required: experience alongside a contact center or intake team on shared conversion targets • Helpful but not required: multi-state or multi-market experience

🏖️ Benefícios

• Generous Paid Time Off (prorated for new employees) • 12 Vacation days • 12 Wellness (Sick) days • 3 Floating holidays • 9 Company-observed holidays • Jury Duty, Voting Leave, and other forms of paid time off may be available • Eleanor-paid medical and dental insurance plans • Affordable vision coverage • 401(k) plan with 3% match • Short-term disability • Long Term Disability (employee paid) • Life Insurance (Eleanor and employee-paid options) • Paid Family & Medical Leave (PFML) • Mindfulness App Reimbursement • EAP with eight face-to-face sessions • Virtual health and wellness visits covered by the medical plan

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