Marketing Technology Solutions Architect

🕒 Maio 28

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $114.000 - $165.300 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

💻 Engenheiro de Soluções

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Empower

SiteLinkedInTodas as Vagas

10.000+ funcionários

💸 Finanças

💳 Fintech

👥 B2C

Finance • Fintech • B2C

A Empower é uma fornecedora líder de serviços financeiros focada em ajudar indivíduos e organizações a alcançar a liberdade financeira através do planejamento de aposentadoria e da gestão de investimentos. Atendendo a mais de 19 milhões de americanos, a Empower oferece um conjunto abrangente de serviços relacionados a finanças, incluindo planejamento inteligente e aconselhamento de investimento, além de ferramentas como o Empower Personal Dashboard™ para uma visão financeira completa. A empresa é renomada como uma das principais provedoras de planos de aposentadoria e trabalha de perto com investidores pessoais, poupadores de planos no local de trabalho, patrocinadores de planos e profissionais financeiros. A Empower também é reconhecida por suas iniciativas em Diversidade, Equidade, Inclusão e tem um compromisso social que fortalece o impacto na comunidade.

Descrição

• Define and maintain the solution architecture vision, standards, and roadmaps for marketing and communications capabilities. • Partner with marketing, digital, data, product, and engineering leaders to align business priorities with technology strategy and solution investments. • Translate marketing objectives, including acquisition, onboarding, engagement, retention, personalization, and campaign measurement, into pragmatic architecture decisions that improve customer experience, speed to market, resiliency, and total cost of ownership. • Design end-to-end architectures spanning websites, mobile and CMS platforms, CRM and campaign platforms, customer data integration, messaging channels, APIs, event-driven services, analytics, and downstream operational systems. • Lead architecture for cross-channel customer engagement solutions across email, SMS, push notification, web, and direct-mail-enabled ecosystems where applicable. • Create reference architectures, architecture decision records, and reusable patterns for MarTech integrations, customer data exchange, identity resolution, personalization, and journey orchestration. • Evaluate and recommend platform capabilities, integration approaches, and buy-versus-build options across the marketing and communications technology landscape. • Guide the modernization of legacy or point-to-point solutions toward scalable cloud-native, API-first, and event-driven architectures. • Ensure solutions address cross-cutting concerns including security, privacy, consent, performance, observability, resiliency, accessibility, and operational supportability. • Collaborate with delivery teams on solution design, decomposition, interface contracts, nonfunctional requirements, and implementation tradeoffs. • Influence data and event design to support campaign targeting, customer segmentation, experimentation, attribution, and performance measurement. • Provide architecture leadership for vendor selection, proof of concept efforts, and strategic initiatives involving internal teams and third-party partners. • Contribute to architecture governance, best practices, and mentoring of engineers, analysts, and other architects.

🎯 Requisitos

• 10+ years of experience designing and delivering enterprise applications, digital platforms, or customer-facing technology solutions, including significant experience in marketing technology or digital communications ecosystems. • 5+ years of experience in solution architecture across multiple architecture domains, including application, integration, data, infrastructure, and security. • Hands-on experience designing production-grade system integration architectures that support scalability, security, resiliency, and durability. • Practical exposure to REST APIs, event-driven architecture, pub/sub, queue-based processing, batch processing, retry/replay patterns, and third-party vendor/API rate-limit handling. • Demonstrated understanding of marketing and communications concepts such as campaign management, lead flows, customer journeys, segmentation, personalization, event tracking, content delivery, consent management, and marketing measurement. • Hands-on experience designing distributed systems, including APIs, microservices, event-driven architecture, and asynchronous messaging. • Experience designing solutions on AWS and working knowledge of services such as Lambda, API Gateway, SQS/SNS, MSK, RDS, DynamoDB, CloudFront, IAM, and CloudWatch. • Strong knowledge of data modeling, customer data movement, analytics instrumentation, and integration patterns supporting customer 360 and campaign activation use cases. • Architecture and engineering experience, including REST API design, microservices, event-driven architecture, distributed systems fundamentals, and solution decomposition. • Experience designing systems against nonfunctional requirements such as scalability, latency, throughput, resiliency, observability, security, privacy, and operational support. • Cloud and platform engineering experience, including AWS architecture, CI/CD, infrastructure as code fundamentals, containerization, and cost-aware design. • Data and analytics experience, including relational and NoSQL concepts, event taxonomy, customer data integration, analytical data pipelines, and support for attribution and measurement. • Knowledge of the MarTech ecosystem, including CRM, campaign platforms, messaging services, customer data platforms, and orchestration patterns across engagement channels. • Ability to communicate architecture tradeoffs clearly to business and technology stakeholders and influence decisions across teams. • Executive presence and the ability to communicate architecture direction, options, and tradeoffs in business terms. • Ability to collaborate across marketing, product, engineering, security, infrastructure, analytics, and vendor teams. • Comfort leading through influence, building alignment, and challenging the status quo when needed. • Strong problem-solving skills, strategic thinking, and the ability to connect near-term delivery to longer-term platform direction. • Coaching and mentoring mindset with a focus on raising architectural maturity and engineering quality.

🏖️ Benefícios

• Medical, dental, vision and life insurance • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup • Tuition reimbursement up to $5,250/year • Business-casual environment that includes the option to wear jeans • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year • Paid volunteer time — 16 hours per calendar year • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.