Senior Field Marketing Specialist

🕒 Agosto 13

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

👻 Score fantasma 17%

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Endava

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 2000

🏥 Saúde

📣 Marketing

📦 Logística

💰 Post-IPO Debt em 2023-02

Healthcare • Marketing • Logistics

A Endava é uma empresa de tecnologia que trabalha em parceria com clientes para impulsionar mudanças significativas por meio de soluções tecnológicas inovadoras. Com mais de duas décadas de experiência, a Endava combina engenharia de classe mundial, expertise setorial e uma mentalidade centrada nas pessoas para transformar negócios em diversos segmentos. Especializada em áreas como serviços financeiros e setor bancário, saúde, mídia e telecomunicações, a Endava aproveita seu conhecimento específico de cada indústria para criar soluções que atendam às necessidades em constante evolução do mercado. A empresa é comprometida em construir parcerias de confiança e gerar impactos positivos para empresas e pessoas.

Descrição

• Develop and execute regional field marketing plans for North America aligned with commercial priorities and business objectives • Design integrated campaigns combining digital marketing, events, content, ABM, and partner marketing • Collaborate with Sales leadership to identify target accounts, market opportunities, and campaign priorities • Tailor global marketing initiatives to regional market needs while maintaining brand consistency • Optimise marketing activities for demand generation, pipeline generation, and ROI • Advise regional Sales, Client Partners, and Industry leaders and support conversion of MQLs into closed-won business • Support executive engagement programmes and strategic client initiatives • Contribute to global campaigns, ABM initiatives, and global marketing best practices • Manage campaign execution, target-account alignment, regional messaging, content adaptation, and lead hand-off to Sales • Manage BANT-verified lead hand-over, follow-up support, and lead-quality reporting • Lead account selection, ABM activation, and personalised content • Orchestrate and execute global, regional, partner, industry, roundtable, and C-Suite events • Build and publish client stories, thought leadership content, and PR stories • Facilitate client engagement, local filming, and client advocacy initiatives • Support local social content, audience management, and regional amplification with Sales • Track, analyse, and report campaign performance using CRM and marketing automation platforms • Monitor MQLs, SQLs, influenced and generated pipeline, opportunity conversion, event ROI, and campaign engagement • Produce regular performance reports and real-time optimisation recommendations • Manage field and area marketing budgets and coordinate agencies, event suppliers, venues, and marketing partners • Ensure activities are delivered on time, within budget, and in accordance with procurement processes

🎯 Requisitos

• Must be located on the East Coast and work EST • Ideally educated to bachelor’s degree level or hold a professional qualification (optional) • 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing • Experience in technology consulting, digital services, IT services, SaaS, or professional services highly desirable • Proven experience managing integrated marketing campaigns and executive-level events • Strong project management and stakeholder management skills • Experience working closely with Sales teams to support pipeline generation • Excellent written and verbal communication skills • Strong analytical mindset and experience using campaign performance metrics to drive decisions • Ability to manage multiple priorities across regions and stakeholders • Experience with Account-Based Marketing programs preferred • Familiarity with CRM and marketing automation platforms such as Marketo, HubSpot, or similar • Experience within a global matrix organisation preferred • Knowledge of digital transformation, cloud, AI, software engineering, or consulting markets • Experience managing external agencies and strategic partnerships • Strong relationship-management skills • Strong and effective communication skills • Very strong EQ, judgment, instincts, and problem-solving skills • Comfortable with high-volume, fast-paced workloads • Able to switch between strategic and tactical work • Effective team worker able to collaborate across the Endava business • Excellent spoken and written English • Thorough understanding of English and ability to conduct high-level oral and written business communications • Willingness and ability to travel for key marketing events and initiatives • Ability to participate in internal and external video meetings • Ability to work onsite at corporate or client offices as necessary • For business travel/event attendance: ability to lift 25 lbs • For business travel/event attendance: valid driver’s license and acceptable driving record required

🏖️ Benefícios

• Competitive salary package • Share plan • Company performance bonuses • Value-based recognition awards • Referral bonus • Career coaching • Global career opportunities • Non-linear career paths • Internal development programmes for management and technical leadership • Complex projects • Rotations • Internal tech communities • Training • Certifications • Coaching • Online learning platform subscriptions • Pass-it-on sessions • Workshops • Conferences • Hybrid work • Flexible working hours • Employee assistance programme • Global internal wellbeing programme • Access to wellbeing apps • Hobby clubs and interest groups • Inclusion and diversity programmes • Events and celebrations • Medical coverage • Dental coverage • Vision coverage • Disability coverage • Flexible Spending Accounts (Medical, Transit, and Dependent Care) • Employer-paid life insurance and AD&D coverages • Health Savings Account paired with a low-cost High Deductible Medical Plan • 401(k) Safe Harbor Retirement plan with employer match and immediate vesting