Demand Generation Manager

🕒 Julho 22

🥔 Idaho, Iowa, +2 estados a mais – Remoto

🥔 Idaho – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🗿 South Dakota – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Ensora Health

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🏥 Saúde

💼 Consultoria

☁️ SaaS

Healthcare • Consulting • SaaS

A Ensora Health é uma empresa de software de saúde que desenvolve soluções de EHR e gerenciamento de consultórios (PMS) — mais notavelmente, o TheraNest para saúde mental e comportamental e o Fusion para terapia de reabilitação física/ocupacional/fonoaudiológica. Sua plataforma em nuvem inclui complementos para gerenciamento do ciclo de receita, pagamentos, telemedicina, eRx, serviços de central de compensação e ferramentas de documentação com inteligência artificial (Assistente de Sessão AI) para reduzir a carga administrativa dos clínicos. A Ensora atende práticas de terapia individual e em grupo e clínicas de reabilitação, focando em simplificar agendamentos, faturamento, documentação e fluxos de trabalho para melhorar a eficiência e o atendimento ao paciente.

Descrição

• Own marketing-sourced pipeline and new logo revenue targets, with direct accountability for performance. • Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events—partnering closely with the paid media team on execution while owning overall demand strategy. • Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization. • Develop sophisticated audience segmentation by practice size, specialty, geography, and real-time buying signals. • Design, operate, and continuously optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoff. • Use AI-assisted experimentation to test creative, messaging, CTAs, landing pages, email sequences, and timing across every stage of the funnel. • Partner with Product Marketing to translate positioning into high-performing campaign messaging that resonates with therapists and practice owners. • Collaborate with Sales and RevOps to ensure clean attribution, accurate routing, and reporting that clearly ties programs to revenue outcomes. • Manage the demand generation budget with a performance-first mindset—allocating spend based on data, not habit. • Continuously evaluate emerging AI and marketing technologies to improve efficiency, scale, and impact.

🎯 Requisitos

• 5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets tied to new customer acquisition. • Proven ability to build demand programs that generate qualified, convertible pipeline—not just leads. • Strong analytical mindset with comfort using dashboards, funnel analysis, and data to guide decisions. • Hands-on experience designing lead scoring, nurture programs, and MQL-to-SQL handoff processes that Sales trusts. • Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or performance optimization. • Strong cross-functional collaboration skills with Sales, Product Marketing, Content, and RevOps. • Excellent writing and editing skills, with the ability to create or direct high-performing ad copy, landing pages, and emails.

🏖️ Benefícios

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements • Professional development opportunities