Senior Director of Performance Creative Strategy

🕒 Fevereiro 25

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Everyday Dose

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🍽️ Alimentos e Bebidas

🧘 Bem-estar

👥 B2C

Food & Beverage • Wellness • B2C

Everyday Dose é uma alternativa ao café e estimulantes normais. Somos a primeira empresa de cogumelos a combinar cogumelos funcionais, proteína de colágeno e nootrópicos para ativar sua DOSE (Dopamina, Ocitocina, Serotonina e Endorfinas).

Descrição

• Define Creative Direction • Establish and evolve the creative north star across all paid platforms • Define energy, tone, pacing, and visual guardrails • Translate data into ICP insights, and ICP insights into creative frameworks. • Work from data to retention and everything in between. • Lead Performance Creative Strategy • Develop testing hypotheses and creative roadmaps • Partner with growth to analyze performance data • Build segmented creative lanes (e.g., relief vs focus vs protein) • Ensure creative optimizes for: • Hook rate • Retention • CVR • CPA • Creator & UGC Alignment • Define creator content briefs and creative frameworks • Ensure creator output aligns with performance creative strategy • Build repeatable content formats • Oversee content acquisition strategy • Team Leadership • Hire, lead and mentor creative strategists and performance editors • Elevate creative thinking across the organization • Foster a culture of high standards + rapid iteration • Push for excellence without ego • Cross-Functional Partnership • Align with product on launches and positioning • Support DTC and retail creative needs • Translate customer insights into messaging • Partner with CX to mine qualitative feedback • Cross platform performance creative

🎯 Requisitos

• 8-12+ years in creative strategy and/or performance marketing • Experience in DTC or CPG • Deep understanding of paid creative systems • Strong instincts for female-focused wellness brands • Data-fluent and commercially minded • Exceptional taste and pattern recognition • Able to articulate why something works and not just that it does • Bonus If • Experience scaling a 9-figure DTC brand • Deep understanding of midlife female consumers • Proven ability to build and mentor creative teams while managing up

🏖️ Benefícios

• Competitive comp package • Health stipend • Health benefits • Generous time off policy • Free product