Senior Director, North America Field Marketing

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🕒 Junho 11

🤠 Texas – Remoto

🤠 Texas – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Extreme Networks

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1996

📡 Telecomunicações

🏢 Corporativo

🔐 Segurança

Telecommunications • Enterprise • Security

A Extreme Networks é líder global em soluções de rede em nuvem. A empresa é especializada em fornecer infraestrutura de LAN com fio e sem fio, segurança de rede e serviços de gerenciamento de rede baseados em nuvem. Seus produtos e soluções, como o ExtremeCloud™ IQ e a Network Fabric, são projetados para simplificar as operações de TI por meio de automação e gerenciamento inteligente. Confiada por mais da metade das empresas da Fortune 50, a Extreme Networks ajuda organizações a conectar com segurança dispositivos e aplicações, melhorar a eficiência operacional e aprimorar as experiências dos clientes. A empresa é reconhecida por sua liderança no Gartner Magic Quadrant™ para Infraestrutura LAN com e sem fio.

Descrição

• Own the Americas field marketing strategy, aligned to Extreme’s revenue goals, regional sales priorities, and vertical market focus. • Translate corporate GTM strategy into regional, segment‑specific field plans across Canada, US, and Latin America markets. • As a strategic partner with Sales and Channel leadership, align plans on where, when, and how investments will generate the highest return. • Lead the innovative use of AI across field marketing, including: • - AI-enabled creation of repeatable, on brand, bill-of-materials for regional and vertical campaigns • - Predictive account and territory prioritization • - Event and program performance analysis • - AI‑enabled personalization for executive and ABM experiences • - Automated post‑event follow‑up • Apply AI insights to optimize budget allocation, program mix, and regional investments in real time. • Champion a test‑and‑learn culture, using AI to shorten feedback loops and continuously improve ROI. • Own the planning and execution of high‑impact field programs, including: • - Industry and partner MDF events • - Executive dinners and C‑suite engagements • - Roadshows, regional activations, and customer forums • - Account‑based targeted demand (1:1, 1:few) • Tightly integrated programs with digital demand, ABM, BDR, corporate campaigns, and partner marketing. • Drive consistent messaging, positioning, and value articulation in partnership with Product Marketing. • Own the Americas field marketing results, including: • - Weekly reporting on marketing‑sourced and influenced pipeline • - Revenue impact and deal acceleration • - Program‑level ROI and cost efficiency • Measure and help teams understand success metrics for every field investment to improve decision-making. • Use AI and advanced analytics to surface insights, trends, and ROI optimization opportunities. • Lead, mentor, and scale a team of regional field marketing leaders and managers. • Build a teamwork-first, high‑performance, outcomes‑driven culture focused on accountability, innovation, and collaboration. • Influence cross‑functional stakeholders without relying on heavy process or hierarchy.

🎯 Requisitos

• 10+ years of B2B field, regional, or integrated marketing experience, including senior leadership roles in a SaaS or enterprise technology environment. • Proven success driving +$1B pipeline and revenue impact in a B2B SaaS technology company. • Experience supporting direct sales and channel‑led GTM motions. • Strong understanding of enterprise buying cycles, multi‑stakeholder deals, and executive audiences. • Demonstrated experience applying AI in marketing—beyond experimentation—to improve targeting, execution efficiency, personalization, and ROI. • Strong analytical orientation with the ability to connect marketing activity to pipeline, revenue, and lifetime value. • Fluency with CRM, marketing automation, ABM platforms, and analytics tools; comfort partnering deeply with Marketing Ops and RevOps teams. • Executive‑level communication and stakeholder management skills. • Ability to operate effectively in a fast‑paced, matrixed, global organization. • Hands‑on leadership style with a bias toward action, experimentation, and continuous improvement.

🏖️ Benefícios

• Medical, dental, and vision insurance • Flexible work schedules and work-from-home opportunities where role permits • Paid time off, including open time off in eligible markets and statutory leave in all markets • Paid holidays in accordance with local practice • Retirement savings programs, including 401(k) matching in the United States • Employee Stock Purchase Program, where eligible • Adoption assistance and fertility treatment support, where eligible • Flexible spending accounts, where eligible • Employee assistance program • Tuition reimbursement, where eligible • Life and disability insurance