Senior Director, Digital Media Strategy

Vaga não está no LinkedIn

🕒 Fevereiro 10

🗽 New York – Remoto

🗽 New York – Remote

💵 $200.000 - $240.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Diretor

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Fanatics, Inc.

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2011

🎮 Jogos

🛒 Varejo

🛍️ Comércio Eletrônico

Gaming • Retail • eCommerce

Fanatics está construindo uma plataforma digital esportiva global líder que tem como objetivo aprimorar a experiência dos fãs para mais de 100 milhões de entusiastas de esportes no mundo todo. A empresa opera em várias divisões, incluindo Fanatics Commerce, Fanatics Collectibles e Fanatics Betting & Gaming. Ela oferece aos fãs a oportunidade de: • comprar produtos licenciados para torcedores, camisas (jerseys), produtos de lifestyle e headwear; • colecionar cards colecionáveis (trading cards) físicos e digitais, memorabilia esportiva e outros ativos digitais; • participar de apostas esportivas. A Fanatics faz parceria com mais de 900 propriedades esportivas globalmente, incluindo grandes ligas, times e atletas, e opera mais de 2. 000 pontos de venda. A empresa é comprometida com a responsabilidade corporativa, com foco em filantropia, diversidade e inclusão, proteção de marca e sustentabilidade.

Descrição

• Lead Digital Media Strategy • Develop the holistic paid media strategy across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention. • Build integrated media plans aligned to business goals, budgets, and lifecycle performance targets. • Category leader in digital innovation, setting the standard for advanced thinking and driving full-funnel performance. • Strong influencer who uses clear storytelling to simplify complexity and drive business understanding. • Drive Performance & Optimization • Lead a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies. • Oversee full-funnel performance metrics, ensuring efficiency in CPA, ROAS, LTV, payback windows, and market-level growth. • Channel Leadership • Own strategy across key channels including paid social, search, programmatic, affiliate, and CTV/OTT. • Evaluate and scale new and emerging channels to unlock incremental reach and revenue. • Experience managing full-funnel channel teams, with a track record of bringing channel operations in-house. • Cross-Functional Partnership • Partner with CRM, Brand, Analytics, Product, and Creative to ensure channel alignment, optimal messaging, and coordinated fan journey execution. • Collaborate with Trading, Compliance, and Operations to ensure media aligns with regulatory and market conditions. • Agency & Vendor Management • Lead relationships with media agencies, technology partners, platforms, and measurement providers. • Drive accountability, performance, insights, and operational excellence across all vendors. • Data, Measurement & Insights • Establish and enhance measurement capabilities including MMM, MTA, incrementality testing, and LTV forecasting. • Transform complex data into insights that inform strategy, investment decisions, and executive-level reporting. • Team Leadership • Build, lead, and mentor a team of high-performing media strategists and channel experts. • Foster a culture of curiosity, innovation, and operational rigor.

🎯 Requisitos

• 15+ years of digital media or growth marketing experience, ideally within sports betting, online gaming, e-commerce, or high-growth consumer digital companies. • Deep expertise in performance media, including paid social, search, programmatic, CTV/OTT, and affiliate. • Proven ability to build, execute, and optimize multi-million-dollar media budgets with clear ROI accountability. • Strong understanding of LTV, attribution modeling, cohort analysis, and incremental measurement. • Experience managing agencies, media partners, DSPs, and attribution/measurement tech. • Demonstrated leadership skills with the ability to influence cross-functional teams and present strategies to senior executives. • A data-driven mindset, strong analytical skills, and a passion for experimentation and innovation. • Experience in a highly regulated or competitive industry is a strong plus.

🏖️ Benefícios

• For information about our benefits, please visit https://benefitsatfanatics.com/