Senior Director, Digital Media Strategy

Vaga não está no LinkedIn

🕒 Fevereiro 10

🗽 New York – Remoto

🗽 New York – Remote

💵 $200.000 - $240.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Diretor

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Fanatics, Inc.

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2011

💼 Consultoria

📣 Marketing

📦 Logística

Consulting • Marketing • Logistics

Fanatics está construindo uma plataforma digital esportiva global líder que tem como objetivo aprimorar a experiência dos fãs para mais de 100 milhões de entusiastas de esportes no mundo todo. A empresa opera em várias divisões, incluindo Fanatics Commerce, Fanatics Collectibles e Fanatics Betting & Gaming. Ela oferece aos fãs a oportunidade de: • comprar produtos licenciados para torcedores, camisas (jerseys), produtos de lifestyle e headwear; • colecionar cards colecionáveis (trading cards) físicos e digitais, memorabilia esportiva e outros ativos digitais; • participar de apostas esportivas. A Fanatics faz parceria com mais de 900 propriedades esportivas globalmente, incluindo grandes ligas, times e atletas, e opera mais de 2. 000 pontos de venda. A empresa é comprometida com a responsabilidade corporativa, com foco em filantropia, diversidade e inclusão, proteção de marca e sustentabilidade.

Descrição

• Lead Digital Media Strategy • Develop the holistic paid media strategy across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention. • Build integrated media plans aligned to business goals, budgets, and lifecycle performance targets. • Category leader in digital innovation, setting the standard for advanced thinking and driving full-funnel performance. • Strong influencer who uses clear storytelling to simplify complexity and drive business understanding. • Drive Performance & Optimization • Lead a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies. • Oversee full-funnel performance metrics, ensuring efficiency in CPA, ROAS, LTV, payback windows, and market-level growth. • Channel Leadership • Own strategy across key channels including paid social, search, programmatic, affiliate, and CTV/OTT. • Evaluate and scale new and emerging channels to unlock incremental reach and revenue. • Experience managing full-funnel channel teams, with a track record of bringing channel operations in-house. • Cross-Functional Partnership • Partner with CRM, Brand, Analytics, Product, and Creative to ensure channel alignment, optimal messaging, and coordinated fan journey execution. • Collaborate with Trading, Compliance, and Operations to ensure media aligns with regulatory and market conditions. • Agency & Vendor Management • Lead relationships with media agencies, technology partners, platforms, and measurement providers. • Drive accountability, performance, insights, and operational excellence across all vendors. • Data, Measurement & Insights • Establish and enhance measurement capabilities including MMM, MTA, incrementality testing, and LTV forecasting. • Transform complex data into insights that inform strategy, investment decisions, and executive-level reporting. • Team Leadership • Build, lead, and mentor a team of high-performing media strategists and channel experts. • Foster a culture of curiosity, innovation, and operational rigor.

🎯 Requisitos

• 15+ years of digital media or growth marketing experience, ideally within sports betting, online gaming, e-commerce, or high-growth consumer digital companies. • Deep expertise in performance media, including paid social, search, programmatic, CTV/OTT, and affiliate. • Proven ability to build, execute, and optimize multi-million-dollar media budgets with clear ROI accountability. • Strong understanding of LTV, attribution modeling, cohort analysis, and incremental measurement. • Experience managing agencies, media partners, DSPs, and attribution/measurement tech. • Demonstrated leadership skills with the ability to influence cross-functional teams and present strategies to senior executives. • A data-driven mindset, strong analytical skills, and a passion for experimentation and innovation. • Experience in a highly regulated or competitive industry is a strong plus.

🏖️ Benefícios

• For information about our benefits, please visit https://benefitsatfanatics.com/