Senior Performance Marketing Manager

🕒 Abril 29

🏄 California – Remoto

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💵 $150.000 - $170.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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👻 Score fantasma 50%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Fieldguide

11 - 50 funcionários

💼 Consultoria

🏥 Saúde

🤖 Inteligência Artificial

Consulting • Healthcare • Artificial Intelligence

Fieldguide é uma plataforma moderna de IA premiada, projetada para empresas de consultoria e auditoria. Ela ajuda a otimizar os compromissos, aumentar a eficiência e melhorar a satisfação do cliente por meio de suas análises de engajamento de ponta a ponta. A plataforma suporta vários serviços, incluindo consultoria de risco, cibersegurança e privacidade, conformidade regulatória, preparação para SOC e auditorias, auditorias de TI e auditorias financeiras. Fieldguide se integra com ferramentas de produtividade e TI populares para proporcionar uma experiência de usuário contínua, permitindo o gerenciamento automatizado de solicitações, documentos e relatórios. Confiada pelas principais empresas do setor, a Fieldguide aprimora a prática de serviços de auditoria e consultoria com inovações impulsionadas por IA que economizam tempo e melhoram as margens.

Descrição

• Own paid search across Google Ads and Microsoft Ads, including keyword and query strategy, bid management, ad copy, negative keyword hygiene, and landing page pairing • Own paid social across LinkedIn Ads, including audiences, creative testing, bidding, conversion tracking, and lead handoff • Build into emerging paid surfaces where the ideal customer profile is present • Own third-party media and paid distribution, including programmatic display, native, OLV, DOOH, content syndication, and related agency and trading desk relationships • Own landing page performance, CRO test roadmap, demo request path, form and gating strategy, and the website as a demand generation tool • Run the conversion testing program in-house • Own budget allocation across channels, in-quarter reallocation, monthly forecast versus actual, and agency spend management • Provide quarterly kill-or-scale recommendations per channel and vendor • Build full-funnel paid measurement, including attribution model, event-based tracking, and a clear connection from spend to pipeline to revenue • Partner with RevOps and Marketing Ops teams • Use AI to multiply output, including agentic monitoring for spend or performance anomalies • Share AI workflows to compound team leverage

🎯 Requisitos

• 5+ years in B2B performance or growth marketing • Experience owning a paid budget and a pipeline number • Experience at the scale of the monthly paid spend and pipeline contribution being scaled into • Recent hands-on experience personally building, structuring, and optimizing paid search and paid social campaigns • Ability to explain recent account changes and their rationale • Full-funnel and revenue thinking; ability to trace paid spend to MQL, SQL, SQO, and closed revenue • Experience with attribution models and event-based tracking • In-house CRO and landing page testing experience • HubSpot fluency • Proficiency with Google Ads, Microsoft Ads, and LinkedIn Campaign Manager • Vendor and agency management experience • Demonstrable AI practice in paid execution • B2B experience with a considered, multi-stakeholder sale • Professional services, accounting, audit, or fintech experience is a plus • B2C or PLG-only experience is not a fit

🏖️ Benefícios

• Competitive compensation packages with meaningful ownership • Unlimited PTO • 401k • Wellness benefits starting your first day • Technology & Work From Home reimbursement • Flexible work schedules • Equity • Bonus

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