Manager, Multi-Touch Attribution

🕒 4 dias atrás

🚗 Michigan – Remoto

🚗 Michigan – Remote

💵 $132.800 - $250.800 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

🦅 Patrocina Visto H1B

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Ford Motor Company

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1903

📦 Logística

💼 Consultoria

📣 Marketing

💰 Post-IPO Debt em 2023-08

Logistics • Consulting • Marketing

A Ford Motor Company é uma empresa automotiva de renome global sediada nos Estados Unidos, fundada por Henry Ford. A empresa está comprometida em construir um mundo melhor, onde cada indivíduo tenha a liberdade de se mover e seguir seus sonhos. A Ford é dedicada à inovação, com foco em serviços, experiências e software, além de sua tradicional fabricação de veículos. A empresa está ativamente envolvida em iniciativas de sustentabilidade e pretende cumprir metas ambientais ambiciosas. A Ford valoriza o serviço, o impacto na comunidade e se esforça para combinar sucesso nos negócios com responsabilidade social e ambiental. Com uma rica história de mais de 121 anos, a Ford continua a se adaptar e liderar no cenário automotivo em evolução.

Descrição

• Manage intake, prioritization, and delivery of analytics requests from Marketing stakeholders • Lead and develop a team of 8 people responsible for MTA vendor data management, marketing analytics delivery, statistical/data science analysis, and taxonomy governance • Establish a high-performing, collaborative team culture • Coach, mentor, and support team members' career development and performance management • Own the end-to-end relationship with Ford's MTA vendor, including data ingestion, service performance, methodology evaluation, issue resolution, and contract oversight • Oversee data quality and validation processes, including statistical checks and anomaly detection • Apply and guide statistical methods, causal inference, and incrementality/lift analysis to validate attribution outputs • Oversee recurring data refresh processes on Google Cloud Platform using SQL and Python • Own and manage the team's backlog • Direct development and delivery of dashboards and reporting for Marketing stakeholders • Partner with Ford's media agency to define, govern, and enforce campaign taxonomy standards • Serve as the primary escalation point for taxonomy, data quality, methodology, and vendor-related issues • Build stakeholder relationships across Marketing, the MTA vendor, and the agency • Communicate complex data, statistical, and measurement concepts to technical and non-technical audiences • Ensure data privacy standards and organizational policies are followed across vendor and agency data exchanges • Utilize AI/ML and Generative AI tools to drive efficiencies, automate analysis, and derive insights • Work with Data Fulfillment and Data Factory on new data enhancements • Implement Close the Loop, OKR, and Performance+ objectives and processes within Marketing Analytics

🎯 Requisitos

• Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Mathematics, Business, or a related quantitative field • 5+ years of experience in marketing analytics, data analytics, data science, media measurement, or a related field • 2+ years of experience leading technical or analytics teams • Working proficiency in SQL and Python for data analysis, validation, and automation • Strong working knowledge of statistical methods, including hypothesis testing, regression, and incrementality/lift analysis, applied to marketing measurement • Experience managing vendor relationships, including data delivery, budget, and contract performance • Experience with marketing/media taxonomy, campaign tagging standards, or attribution data structures • Strong data quality and validation skills • Experience delivering dashboards and reporting to business stakeholders • Candidates must be legally authorized to work in the United States • Visa sponsorship is not available

🏖️ Benefícios

• Immediate medical, dental, vision and prescription drug coverage • Flexible family care days • Paid parental leave • New parent ramp-up programs • Subsidized back-up child care • Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments • Vehicle discount program for employees and family members • Management leases • Tuition assistance • Established and active employee resource groups • Paid time off for individual and team community service • Generous schedule of paid holidays, including the week between Christmas and New Year’s Day • Paid time off • Option to purchase additional vacation time