Director, Demand Generation – Public Sector, Expanding Markets

🕒 Outubro 20

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

👻 Score fantasma 10%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Descrição

• Own and execute demand generation strategy for the government and public sector segment and other new segments • Build lists, drive MQLs, and create pipeline that meets or exceeds targets • Build and run integrated multi-channel campaigns across email, paid, events, and content • Pilot new channels and tactics using an inventive test-and-learn approach • Lead ABM strategy and execution for targeted accounts • Select accounts, personalize campaigns at scale, and align closely with Sales on account engagement • Define and refine target account lists, including local and state government prospects • Collaborate with Content, Product Marketing, Sales, Events, and RevOps • Develop segment-focused field and virtual events, including conferences, webinars, and roundtable lunch and learns • Align on lead scoring, channel metrics, and marketing-to-sales handoff • Report on segment performance against pipeline and revenue targets • Adjust strategy based on attribution, funnel conversion, and pipeline efficiency results • Perform other duties as assigned

🎯 Requisitos

• Proven track record leading demand generation through a period of rapid company growth, ideally including experience operating through M&A or platform/product integration • History of consistently meeting or exceeding pipeline and revenue targets at a fast-growing B2B SaaS company • Strong command of account-based marketing (ABM) strategy and execution • Experience marketing B2B SaaS into government buyers, particularly at the local and state level • Highly metrics-driven, with fluency in attribution and funnel/pipeline reporting • Comfortable operating with ambiguity and building process from the ground up as a segment scales • Strong collaborator with experience working closely with Content, Product Marketing, Events, and Sales/RevOps • Must be legally eligible to work in the United States • Experience in adjacent regulated or mission-driven verticals such as nonprofit, education, or public sector tech • Experience with grant management or grantmaking software, or adjacent nonprofit tech • Experience in demand generation at a rapidly growing government-focused B2B SaaS company • Familiarity with public sector procurement processes, budget cycles, and messaging tailored to government stakeholders at the local and state level • Relationships within government and public sector networks and associations relevant to grantmaking

🏖️ Benefícios

• Competitive salary and benefits • Tuition reimbursements • Lifestyle reimbursements • Bespoke mindfulness initiatives • Bespoke fitness initiatives • Flexible PTO policy • Professional and personal development opportunities • Exposure to diverse ideas, expertise, and projects across multiple industries • Career growth and internal mobility opportunities • Autonomy and responsibility • Employee recognition • Workplace accommodations throughout the interview and employment process • Remote-first work flexibility • Physical office hubs and virtual collaboration

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