Senior User Acquisition Manager

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

👻 Score fantasma 12%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

Candidatar-se

Encontrar Vagas Remotas Similares

Gear Games

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2006

🎮 Jogos

🤝 B2B

Gaming • B2B

A Gear Games é um estúdio global de desenvolvimento de games, com mais de 20 anos de experiência e foco no desenvolvimento de jogos mobile. A empresa cria títulos originais próprios, apreciados por milhões de jogadores, e oferece serviços de desenvolvimento, live-ops e takeover para publishers e estúdios parceiros. A Gear Games mantém diversos escritórios internacionais, incluindo no Vietnã e em Milão, conta com aproximadamente 400 funcionários e registra 100 milhões de downloads no mundo todo. A empresa também destaca parcerias com grandes publishers, como Scopely, Rovio, Riot Games, Warner Bros. Games, entre outros. São divulgadas oportunidades nas áreas de produção, arte, design e live operations, com modelos de colaboração adaptados às necessidades de cada parceiro.

Descrição

• Develop and recommend user acquisition strategies, campaign plans, and marketing budgets for leadership review and approval • Own execution and ongoing optimization of approved acquisition plans • Manage campaign performance against ROAS, LTV, CAC, predictive LTV forecasting, and payback targets • Plan, launch, manage, and optimize performance marketing campaigns across Meta, Google, AppLovin, Unity, TikTok, Apple Search Ads, programmatic DSPs, and incentivized platforms • Manage relationships with external ad networks and technology vendors • Own measurement and attribution frameworks, including MMP configuration, campaign tracking, conversion events, and revenue signals • Partner with Product and Analytics to maintain accurate performance measurement • Develop and execute continuous creative testing with the Creative Lead • Analyze creative performance across acquisition, conversion, retention, and monetization metrics • Evaluate player quality, retention, engagement, and lifetime value using cohort analysis and predictive modeling • Maintain advertising account approvals and ensure compliance with platform policies and applicable regulations • Evaluate and test new acquisition channels, including influencers, affiliates, CTV, and web-to-app • Provide regular reporting on acquisition performance, marketing efficiency, player quality, and growth forecasts • Partner with General Management, Product, and Finance on investment opportunities and budget adjustments • Own app store presence on iOS and Google Play • Run app listing experiments, manage custom product pages and store listings, and optimize keywords and metadata • Measure store-change impact on conversion rate, CPI, organic uplift, blended CPI, and payback forecasts • Execute additional operational duties as assigned

🎯 Requisitos

• US-based candidate • 5+ years of hands-on mobile user acquisition experience • Hands-on experience with 7 digit monthly budgets • Experience in F2P gaming, preferably with sophisticated monetization systems, high-value player segments, and long payback periods • Proven success managing and scaling user acquisition campaigns for established live-service games • Experience with predictive LTV modeling, ROAS optimization, payback analysis, and cohort-based performance evaluation • Hands-on ownership of ASO for a live mobile game, including store listing experiments, Apple custom product pages, Google custom store listings, and keyword optimization • Hands-on experience managing campaigns at scale across Meta and Google App Campaigns, plus at least one additional major advertising platform such as AppLovin, Unity, Snapchat, or TikTok • Strong working knowledge of mobile measurement platforms such as AppsFlyer, Adjust, or Singular • Knowledge of attribution methodologies and SKAN / AdAttributionKit • Experience navigating advertising policies, platform certifications, age-gating, and geographic targeting requirements • Strong analytical skills with proficiency in BI and product analytics tools such as Looker Studio, Amplitude, or Tableau • Ability to collaborate with Product, Analytics, Creative, and Finance teams • Strong organizational skills and ability to manage multiple campaigns and priorities simultaneously • Nice-to-have: experience across multiple markets and advertising channels • Nice-to-have: experience with web-to-app acquisition funnels and direct-to-consumer web stores • Nice-to-have: familiarity with incrementality testing, marketing mix modeling, and advanced attribution methodologies • Nice-to-have: experience developing creator, influencer, or affiliate acquisition programs

🏖️ Benefícios

• International working environment • Opportunity to work remotely • Work with a global game development studio • Collaboration with international teams and industry partners

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo