Senior Lifecycle Marketing Manager

🕒 Julho 17

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

💵 $115.200 - $194.400 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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GitLab

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2014

💼 Consultoria

📣 Marketing

🤖 Inteligência Artificial

💰 Secondary Market em 2020-11

Consulting • Marketing • Artificial Intelligence

O GitLab é uma plataforma completa de DevOps, entregue como uma única aplicação, que transforma fundamentalmente a forma como os times de Desenvolvimento, Segurança e Ops colaboram e desenvolvem software. Da ideia à produção, o GitLab ajuda os times a reduzir o tempo de ciclo de semanas para minutos, diminuir os custos de desenvolvimento e o time to market, ao mesmo tempo em que aumenta a produtividade dos desenvolvedores.

Descrição

• Create, monitor, and improve automated lifecycle journeys and triggers with static and dynamic content to help educate, activate, and convert product-led and self-service users. • Lead the creation and implementation of lifecycle campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization. • Develop programs that support free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths. • Lead lifecycle campaigns from planning through launch, including copywriting, segmentation, testing, QA, execution, and performance analysis. • Partner with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams to align on audience strategy, messaging, handoffs, and measurement. • Use performance insights to identify gaps, recommend improvements, and continuously optimize lifecycle programs. • Act as an email marketing SME, helping the team apply best practices across creative, segmentation, personalization, deliverability, testing, and execution.

🎯 Requisitos

• 5+ years of lifecycle, email, CRM, or growth marketing experience, preferably at a B2B SaaS or product-led growth company. • Strong experience building and optimizing nurture programs, automated journeys, and trigger-based lifecycle campaigns. • Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs. • Expertise in Marketo or Iterable, including audience segmentation, smart lists, email templates, dynamic content, testing, and QA. • Strong email marketing expertise, including copywriting, editing, personalization, experimentation, and performance optimization. • Experience using campaign, funnel, or product engagement data to identify opportunities and improve results. • Strong cross-functional coordination skills, with experience partnering across Growth, Sales, Marketing Ops, Data, Product Marketing, and regional teams. • High attention to detail across audience logic, segmentation, QA, personalization, localization, and reporting. • Working knowledge of HTML and CSS for email design or troubleshooting.

🏖️ Benefícios

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave