Growth Manager, Paid Media

🕒 Outubro 2

🌐 Estados Unidos, Reino Unido, +1 outros países – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇬🇧 Reino Unido – Remoto (RU) 🇰🇪 Quênia – Remoto

💵 $99.940 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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GiveDirectly

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2009

🤲 Filantropia

🤝 Sem Fins Lucrativos

🌍 Impacto Social

💰 $1.000.000 Grant em 2018-03

Charity • Non-profit • Social Impact

GiveDirectly é uma organização sem fins lucrativos dedicada a aliviar a pobreza por meio de transferências diretas de dinheiro para pessoas em situação de vulnerabilidade no mundo todo. Com a missão de apoiar quem vive com menos de US$ 2,15 por dia, a GiveDirectly empodera os beneficiários a tomarem suas próprias decisões financeiras ao entregar dinheiro incondicional diretamente a eles, utilizando tecnologia de mobile money. Sua abordagem inovadora recebeu amplo reconhecimento e foi estudada em numerosos projetos de pesquisa. Ao contornar mecanismos tradicionais de ajuda, a GiveDirectly busca transformar vidas de forma eficiente e escalável, oferecendo assistência direcionada em regiões como Bangladesh, Quênia e Estados Unidos, entre outras.

Descrição

• Own paid acquisition for Individual Giving across Meta, Google, YouTube, TikTok, and emerging platforms • Work with the VP of Marketing to manage upper-funnel media buys, including newsletters, podcasts, OOH, and connected TV • Execute the paid media program end to end, including contract negotiation and management, ad creation, documentation, campaign publishing, and performance monitoring • Build tracking and attribution systems to grow one-time and monthly giving • Develop and execute paid digital fundraising strategy to acquire donors, grow revenue, and increase long-term supporter value • Run and optimize top-of-funnel brand advertising and paid investments • Monitor spend, pacing, cost per acquisition, and conversion; reallocate budgets based on performance • Operate a continuous test-and-learn program across audiences, creative, messaging, channels, landing pages, and donation experiences • Recommend budget allocations to the Director of Individual Giving and VP of Marketing • Optimize the digital supporter journey across landing pages, donation forms, email, and CRM • Analyze acquisition, conversion, revenue, and retention trends by segment • Establish paid-channel attribution and UTM tracking • Build and maintain dashboards integrating campaign, website, and CRM data • Develop a channel-level forecasting model for cost per acquisition and revenue • Report budget and paid campaign performance to senior management bi-weekly • Partner with Brand and Marketing colleagues to ensure integrated campaign execution

🎯 Requisitos

• 3–5+ years in growth or performance marketing with a proven track record running paid media to a conversion or revenue target • Experience across Meta, Google, YouTube, and emerging platforms • Experience managing a paid media budget of at least US$5M per year • Strong performance measurement and data-driven budget allocation judgment • Experience designing multivariable tests across creative, audience, messaging, and landing pages • Strong written and succinct communication skills • Ability to own ad creative direction from conception and drafting through launch • Experience with or a strong eye for graphic design, including Figma or Canva • Ability to work productively with Brand and Marketing teams • Alignment with GiveDirectly’s values and demonstration of emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity • Experience with tracking and attribution and producing detailed reports for senior management • Must overlap with an East Africa timezone by at least 3 hours • Must be able to travel approximately 1–2 times per year to a country of operation • Non-profit experience is a plus, but not required • Bonus: experience with WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs, or similar tools • Bonus: experience with paid ads for a similarly sized non-profit or an agency supporting non-profits • GiveDirectly cannot sponsor or take over sponsorship of employment visas in the U.S. or U.K.

🏖️ Benefícios

• 10% bonus at target performance • Annual benefits stipend of $21,393 (United States), £2,760 (United Kingdom), or $8,454 (Kenya) • Fully remote work • Professional growth opportunities • Team retreats or field visits approximately 1–2 times per year • Referral reward of $500 for a Manager role if the referred candidate is hired • Reasonable accommodations during the application/interview process and for essential job functions