Growth Marketing Manager

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Glia

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2012

💼 Consultoria

📦 Logística

🤖 Inteligência Artificial

💰 $45.000.000 Series D - Glia em 2022-03

Consulting • Logistics • Artificial Intelligence

Glia é uma plataforma de atendimento ao cliente impulsionada por IA e uma solução de contact center ChannelLess® que ajuda bancos, cooperativas de crédito e instituições financeiras a automatizar e personalizar interações de voz e digitais. A empresa fornece assistentes virtuais, IA de voz, copilotos para agentes, analistas de IA para gerentes, roteamento preditivo, gestão de qualidade cognitiva e análises para melhorar o autoatendimento, a produtividade dos agentes, a conformidade e métricas de crescimento (empréstimos, depósitos, economia de custos). A Glia enfatiza segurança, integrações e recursos específicos para o setor bancário e cooperativas de crédito, oferecendo uma plataforma SaaS que substitui sistemas CCaaS legados.

Descrição

• Serve as the single-threaded owner and marketing lead for 7–10 sales territories • Craft targeted Account-Based Marketing (ABM) plans for high-value accounts • Lead cross-functional ABM territory pods comprising Growth Marketing, Account Executives, and Business Development Representatives • Orchestrate multi-touch campaign plays across revenue channels • Plan, execute, and optimize multi-channel campaigns including digital ads, field events, email, webinars, and partner co-marketing • Deliver campaign toolkits, target account insights, personalized cadences, and follow-up plays for Sales and BDR teams • Align local field initiatives, executive dinners, and regional touchpoints with global go-to-market goals and territory pipeline strategy • Use Salesforce, Marketo, target account and intent tools, and AI workflows for account enrichment, content scaling, and campaign delivery • Integrate AI tooling and automation into growth workflows • Monitor account-level engagement and full-funnel pipeline contribution • Report insights and course-correct strategies using CRM and dashboards

🎯 Requisitos

• 5+ years of B2B SaaS growth, demand generation, or field marketing experience • Proven success leading account-based marketing (ABM) strategies • Ability to direct cross-functional pod members and align go-to-market teams without formal authority • Strong copywriting and message-framing skills • Experience writing email cadences, landing page copy, and campaign briefs • Deep experience building integrated, account-centric campaigns using intent data and target account platforms such as 6sense or Demandbase • Ability to thrive in fast-paced environments, take initiative, hold cross-functional partners accountable, and turn plans into measurable revenue • Hands-on experience with marketing automation platforms such as Marketo or HubSpot • Experience with Salesforce, Asana, and modern AI workflow tools • Strong proficiency evaluating pipeline health, lead progression, velocity, and account conversion metrics • Excellent organizational and prioritization skills • Proven track record managing cross-functional campaign launches on tight deadlines • Willingness to travel occasionally within the US for event coordination, onsite support, team offsites, and company events • Must respond to whether employer sponsorship will be required to work in the United States

🏖️ Benefícios

• Occasional travel for event coordination, onsite support, team offsites, and company events • Equal-opportunity employment