Lifecycle Marketing Manager

🕒 Novembro 19, 2025

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GoodPower

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2008

⚡ Energia

🤝 Sem Fins Lucrativos

🌍 Impacto Social

Energy • Non-profit • Social Impact

A GoodPower é uma organização de comunicações estratégicas e campanhas orientada por pesquisa, que mobiliza apoio público e político para uma economia renovável e descarbonizada. Ela executa programas focados em energia renovável, engajamento político, agricultura regenerativa, implantação global de tecnologias de baixo carbono e inovação—utilizando seu próprio Good Data Lab para desenvolver estratégias baseadas em evidências e protótipos de ferramentas de IA para aumentar o impacto. A GoodPower visa reduzir os custos de energia, criar empregos limpos, fortalecer os sistemas alimentares e construir um poder político amplo para a transição energética.

Descrição

• Develop and execute GoodPower’s supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy mobilization, reactivation, and retention • Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8n • Leverage GoodPower’s robust BigQuery user data to build actionable segments, cohorts, and triggers • Partner with campaign and creative teams to deliver message-matched content based on supporter actions, demographics, and climate interests • Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix • Monitor and report on lifecycle KPIs: open/click rates, conversion, opt-out, reactivation, and ROI • Collaborate with the data team to define and refine lifecycle stages (e.g., New, Active, At-Risk, Lapsed) • Build re-engagement and win-back strategies for inactive supporters • Contribute to GoodPower’s CRM/CDP roadmap with automation ideas and personalization strategies

🎯 Requisitos

• 5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at a nonprofit, mission-driven org, or growth-oriented company • Deep experience with email marketing platforms, marketing automation tools, and CRM systems (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce) • Proven success designing journeys that drive conversions, retention, or re-engagement • Strong analytical skills — comfortable analyzing funnel metrics and using SQL or data dashboards • Experience with audience segmentation, personalization, and message testing • Passion for youth-led climate action and social justice is a strong plus.

🏖️ Benefícios

• 95% employer-paid medical, dental, and vision insurance • HSA and FSA plans • 403b retirement savings plan with matching company contributions • Paid vacation • Sick leave • Floating holidays • Volunteer days • 13 paid holidays • Monthly internet and wellness stipend • Paid parental leave • Sabbatical program