Marketing Specialist

🕒 Junho 13

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GP Strategies Corporation

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1966

💼 Consultoria

📚 Educação

👥 RH Tech

Consulting • Education • HR Tech

A GP Strategies Corporation é uma empresa global de transformação de talentos e serviços de aprendizagem que ajuda organizações a melhorar o desempenho da força de trabalho por meio de consultoria integrada, serviços de aprendizagem gerenciados, design e desenvolvimento de conteúdo, entrega de treinamentos e tecnologia de aprendizagem. A empresa combina expertise humana com ferramentas impulsionadas por IA para oferecer programas personalizados de desenvolvimento de habilidades, liderança, treinamento técnico e adoção de tecnologia corporativa para grandes organizações em diversos setores. A GP Strategies fornece consultoria em aprendizado organizacional, prontidão e implementação de IA, além de operar plataformas e serviços de aprendizagem para apoiar a capacidade e o desempenho de longo prazo da força de trabalho.

Descrição

• Plan, build, and manage B2B paid media campaigns (LinkedIn Ads, Google Ads, third-party platforms) • Develop and optimize audience targeting, ad copy, and creative assets • Execute email campaigns, nurture flows, and newsletters in HubSpot and related channels (such as LinkedIn) • Manage the end-to-end production and execution of marketing newsletters, including content coordination, segmentation, deployment, and performance reporting • Monitor and optimize campaign performance daily • Manage tracking (attribution), UTMs, and attribution for accurate reporting • Deliver weekly performance insights and recommendations • Partner with RevOps/Marketing Ops on data, CRM alignment, and campaign infrastructure • Run A/B tests across ads, landing pages, and email campaigns • Register and manage every campaign through our governance process, including intake, approval workflows, and GTM readiness checks, to ensure consistent execution standards across the team • Coordinate with content and web teams on landing pages and CMS updates • Support ABM initiatives, including account targeting and campaign execution

🎯 Requisitos

• 3–5 years of experience in B2B digital marketing or demand generation • Hands-on experience with LinkedIn Ads, Google Ads, and multi-channel campaigns • Strong HubSpot experience (email, workflows, segmentation, lifecycle management) • Data-driven mindset with experience in reporting tools (Power BI or Looker Studio) • Familiarity with AI tools for marketing optimization • Advanced English (C1+) with strong B2B copywriting skills • Ability to translate strategic messaging into campaign execution • Bachelor’s degree in Marketing, Business, Communications, or related field • Google Ads and LinkedIn certifications • Experience with ABM platforms (Demandbase, 6sense, Apollo.io) • CRM experience (HubSpot, MS Dynamics) • Knowledge of GA4 (Google Analytics) or GTM (Go-to-market) • Experience with Power BI or Looker Studio dashboards • Exposure to data privacy or marketing compliance certification (IAPP CIPP/E, CIPM, or equivalent) is a plus

🏖️ Benefícios

• 100% remote work with global collaboration • Exposure to international teams and Fortune 500 clients • Direct impact on revenue and pipeline growth • Long-term career development opportunities • Collaborative environment balancing strategy and execution