Portfolio Marketing Manager

🕒 Julho 21

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GP Strategies Corporation

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1966

💼 Consultoria

📚 Educação

👥 RH Tech

Consulting • Education • HR Tech

A GP Strategies Corporation é uma empresa global de transformação de talentos e serviços de aprendizagem que ajuda organizações a melhorar o desempenho da força de trabalho por meio de consultoria integrada, serviços de aprendizagem gerenciados, design e desenvolvimento de conteúdo, entrega de treinamentos e tecnologia de aprendizagem. A empresa combina expertise humana com ferramentas impulsionadas por IA para oferecer programas personalizados de desenvolvimento de habilidades, liderança, treinamento técnico e adoção de tecnologia corporativa para grandes organizações em diversos setores. A GP Strategies fornece consultoria em aprendizado organizacional, prontidão e implementação de IA, além de operar plataformas e serviços de aprendizagem para apoiar a capacidade e o desempenho de longo prazo da força de trabalho.

Descrição

• Lead the GTM strategy and execution for GP AIQ+ and the broader AI innovation portfolio, partnering closely with the Senior Director, Portfolio Marketing to shape the strategic framework and owning delivery end to end • Own the GP AIQ+ market narrative—translating complex AI platform capabilities into clear, compelling stories that resonate with enterprise HR, Talent, and L&D buyers • Develop and maintain positioning architecture, messaging hierarchy, and value propositions that differentiate GP AIQ+ in a competitive and rapidly evolving market • Partner closely with Innovation and Technology teams to stay ahead of the GP AIQ+ product roadmap—translating upcoming capabilities and feature releases into market-ready narratives before launch • Own GP AIQ+ product launch motions—from positioning brief to campaign activation—for platform updates, new capabilities, and go-to-market announcements • Connect GP AIQ+ go-to-market activity to revenue and pipeline outcomes—tracking how positioning, launches, and campaigns drive pipeline generation and demonstrating fluency in marketing-influenced ROI • Architect campaign messaging frameworks, positioning documents, and launch briefs that serve as the strategic foundation for all downstream content execution • Produce strong strategic baseline copy—including messaging guides, narrative frameworks, campaign themes, and sales narratives—that TL/Content Strategy and Brand execute from • Partner with RevOps to build sales enablement content including battlecards, solution briefs, pitch narratives, and talk tracks that equip the sales team to position AIQ+ effectively • Surface customer proof points and referenceable client stories, partnering with the Senior Director and Global Client Partners to build a steady pipeline of advocacy assets • Support analyst, influencer, and industry association relations for the GP AIQ+ and AI innovation space—supplying messaging, briefing materials, and positioning input that ensure GP Strategies is represented accurately and compellingly • Conduct ongoing buyer and market research—including customer interviews, prospect conversations, and persona framework development—to continuously sharpen GP AIQ+ positioning • Lead competitive analysis for the AI and learning technology landscape, developing positioning frameworks and battlecards that give the sales team a clear edge • Monitor the AI innovation landscape and enterprise buyer behavior to surface timely positioning opportunities and inform the product roadmap partnership • Develop and maintain ICP and buyer persona frameworks for the GP AIQ+ market, grounded in research and commercial intelligence • Partner with Digital/ABM on integrated campaign strategy and execution—briefing into the execution layer with clear messaging, audience definition, and channel direction across paid media, ABM, email, and content syndication • Support ABM initiatives with GP AIQ+-specific messaging and content for named account targeting • Partner with the Global Events team on GP AIQ+-specific conference strategy, field event content, and activation—ensuring GP’s presence at industry events reflects the AIQ+ positioning and GTM narrative • Own your campaign workload end to end—managing project coordination in Asana and SharePoint and keeping work moving through the review and approval process • Work closely with Sales, Innovation and Technology, RevOps, Digital/ABM, TL/Content Strategy, and Global Events to drive integrated GTM execution • Communicate proactively across functions—managing up to the Senior Director and across peers with clarity and reliability

🎯 Requisitos

• 5–8 years of B2B marketing experience with a focus on product marketing, SaaS, AI, or technology platforms • Demonstrated product marketing experience—including development of GTM motions, product launches, positioning architecture, and sales enablement content • Proven ability to translate complex technical capabilities into clear, compelling narratives for enterprise buyers • Fluency in connecting marketing activity to revenue and pipeline outcomes—comfortable with pipeline attribution, ROI frameworks, and using commercial data to sharpen GTM strategy • Strong understanding of competitive positioning methodology, buyer research, and market intelligence • Demonstrated fluency with AI tools as a strategic accelerator—critically evaluating output, applying brand voice, and using AI to increase quality and speed • Advanced English proficiency (C1 or above) with a demonstrated ability to independently produce polished, strategic copy. All content, reporting, and communication is conducted in English. Writing samples will be requested from all finalists • Fluency in how demand generation and campaign operations work—sufficient to brief, coordinate, and integrate GTM strategy with the execution layer • Hands-on experience with Asana or equivalent project management tools and SharePoint or equivalent content platforms • Bachelor’s degree in Marketing, Communications, or a related field

🏖️ Benefícios

• 100% remote work environment with cross-functional collaboration across global teams • Opportunity to own the product marketing motion for GP’s most innovative product at a pivotal moment in the company’s growth • Direct impact on pipeline and brand visibility for GP Strategies globally • Long-term career development and internal growth opportunities within a global L&D company • A collaborative team environment where product thinking, strategic execution, and independent ownership are equally valued