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Gradial

51 - 200 funcionários

Fundada em 2023

📣 Marketing

💼 Consultoria

📦 Logística

Marketing • Consulting • Logistics

A Gradial é uma plataforma SaaS que automatiza e acelera a execução de marketing para empresas, utilizando agentes movidos por inteligência artificial. Ela orquestra fluxos de trabalho de conteúdo e campanhas—criação, gerenciamento de ativos, controle de qualidade, etiquetagem, montagem, personalização, acessibilidade e governança—integrando-se a sistemas CMS, DAM, de tickets, design e dados para entregar campanhas rápidas, em conformidade, e de alto volume. A Gradial tem como alvo grandes marcas e equipes de operações de marketing que precisam aumentar a velocidade de produção, manter controles de marca e conectar insights de desempenho de volta na execução.

Descrição

• Build and operate the intent signal stack across website activity, paid engagement, event participation, social activity, hiring patterns, funding events, job changes, and other high-value account signals • Surface and prioritize the highest-conviction target accounts each week with a clear view into why they matter and why now • Design enrichment and research workflows that generate account briefs at scale, including tech stack, recent company developments, stakeholder context, and tailored outreach angles • Own the workflow layer for scoring, routing, enrichment, and trigger-based outbound using tools like Clay, OpenAI, Claude, and other GTM automation platforms • Build and run personalized outbound programs from founder, AE, and vertical lead inboxes so every send is timely, relevant, and tied to real account context • Stand up a repeatable experimentation engine across messaging, hooks, channel mix, sequencing, and send patterns, then codify what works into scalable plays • Track performance from signal to meeting to pipeline, with clear reporting on reply rates, meetings booked, SALs generated, and pipeline sourced by account, campaign, and signal source • Partner closely with Sales to improve lead handoff, outreach timing, and account coverage across key verticals • Kill weak campaigns quickly, double down on what converts, and continuously raise the quality of the system

🎯 Requisitos

• 4+ years of experience in growth, demand generation, marketing operations, growth engineering, or technical outbound in a B2B SaaS environment • Hands-on experience building workflows with tools like Clay, LLM APIs, enrichment providers, CRM platforms, and marketing automation tools • Strong technical fluency and comfort working across data, automation, prompt workflows, APIs, spreadsheets, and systems design • Proven ability to turn fragmented intent signals into structured account prioritization and outbound execution • Experience running or supporting highly personalized outbound motions for enterprise or named accounts • Clear understanding of funnel performance, with the ability to measure and improve reply rates, meetings booked, sourced pipeline, and conversion by segment • Strong copy and messaging instincts, especially for concise, human outbound tailored to account context • High ownership mindset with comfort operating cross-functionally across Marketing, Sales, and leadership • Bias for action and experimentation, with the judgment to test quickly and cut what is not working • Ability to communicate clearly with both technical and non-technical stakeholders.

🏖️ Benefícios

• Medical, dental and vision insurance • 401(k) retirement plan • Paid time off • Paid sick leave • Other employee wellness programs • Performance-based bonus • Equity grant

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