Senior Marketing Automation Consultant

🕒 Maio 29

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $62.300 - $80.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Granicus

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1999

🏛️ Governo

☁️ SaaS

📋 Conformidade

Government • SaaS • Compliance

A Granicus é uma empresa de tecnologia focada no governo que fornece uma Government Experience Cloud e uma gama de serviços digitais para agências locais, estaduais, federais, de educação e de distritos especiais. Seus produtos incluem plataformas de engajamento e comunicação, nuvens de serviço e operações (para licenças, registros, solicitações de serviço/311), gerenciamento de reuniões e agendas, sites/CMS, ferramentas de conformidade e um Agente de Experiência do Governo com tecnologia AI para oferecer autoatendimento 24 horas por dia, 7 dias por semana. A Granicus ajuda organizações do setor público a modernizar a prestação de serviços, aumentar o engajamento dos cidadãos, automatizar fluxos de trabalho e melhorar a eficiência operacional.

Descrição

• Expand and lead complex onboarding and implementation projects for new clients, ensuring seamless integration and adoption of the marketing automation platform • Serve as a trusted strategic advisor to clients, translating marketing goals into actionable automation strategies using creative solutions from a comprehensive view • Design and execute advanced marketing automation programs, including lead scoring, multi-step nurture campaigns, and dynamic segmentation • Develop and deliver customized training sessions for clients on advanced platform features and strategic use cases • Present strategic insights, performance reports, and optimization plans to clients and internal stakeholders • Collaborate with cross-functional teams to align marketing automation efforts with broader digital marketing strategies • Lead initiatives to improve departmental processes, efficiency, and scalability in partnership with the Manager of Marketing Automation • Mentor junior team members and contribute to the development of internal best practices and training materials • Stay current with industry trends, emerging technologies, and best practices in marketing automation and digital strategy • Contribute to thought leadership through internal documentation, webinars, and client-facing content

🎯 Requisitos

• 3+ years of hands-on experience in marketing automation, digital strategy, and customer experience, preferably in a software/tech or agency environment working with Destination Marketing Organizations (DMOs) • Proven success in a client-facing role with strategic influence and leadership responsibilities • Expert knowledge of marketing automation platforms (Act-On preferred) and their integration with CRM systems • Advanced analytical skills with experience in campaign performance analysis and optimization • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels • Experience mentoring or leading junior team members • Proficiency in Microsoft Excel, data analysis, and analytics/tracking tools • Ability to manage multiple projects independently while contributing to team goals • Detail-oriented with a strong sense of accountability and ownership • Demonstrated ability to work independently, manage multiple projects, and thrive in a fast-paced, dynamic environment • Strong travel and tourism industry knowledge

🏖️ Benefícios

• Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. • Multiple Health Plan Options – Including a 100% employer-paid plan. • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. • Fitness Reimbursement Program – Stay active, your way. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. • Paid Parental Leave – For both birthing and non-birthing parents. • Traditional & Roth 401(k) – With a generous company match. • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded.