Senior Creative Strategist

🕒 Julho 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $85.000 - $115.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎨 Estrategista Criativo

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Greenlight

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2014

💳 Fintech

📚 Educação

👥 B2C

💰 $260.000.000 Series D em 2021-04

Fintech • Education • B2C

A Greenlight é uma empresa de tecnologia financeira dedicada a fornecer ferramentas e experiências de educação financeira para famílias, com foco especial em crianças e adolescentes. Ela oferece um cartão de débito especificamente projetado para crianças, apoiado por um aplicativo que permite aos pais monitorar gastos, automatizar mesadas e definir metas de poupança. A Greenlight facilita uma experiência de aprendizado abrangente ao incorporar gerenciamento de tarefas, oportunidades de investimento e um jogo de educação financeira que ensina competências financeiras do mundo real. Também inclui recursos de segurança, como compartilhamento de localização e alertas de direção, para manter as famílias conectadas e seguras. Por meio de parcerias com bancos, o aplicativo oferece vários planos personalizáveis que incentivam hábitos financeiros inteligentes desde cedo.

Descrição

• Write creative briefs autonomously, grounding every recommendation in internal performance data and emerging online/cultural trends • Develop a clear strategic rationale for each brief: what we're making, who it's for, why it will work, and how we'll know • Accurately assess and analyze performance data (content, campaign, and platform level) to identify what's working, what's not, and why • Translate analysis into forward looking recommendations • Partner closely with editors to prioritize and champion strong visual strategy, giving clear feedback rooted in strategic intent • Help ensure the "why" behind a creative choice is understood, not just the "what" • Identify and help source content from creators, evaluating fit against brand and campaign strategy • Work directly with creators to ensure output aligns with the brief and Greenlight's voice • Partner with the internal brand team on asset exchange and alignment, ensuring creative stays consistent with broader brand strategy • Act as a strategic connective tissue between data, brand, editorial, and creator relationships

🎯 Requisitos

• 5+ years of experience in creative strategy, content strategy, or a related role, ideally with exposure to both data analysis and creative production • A track record of writing briefs that lead to creative work, not just documentation of requests • Strong analytical skills; comfortable in data/analytics tools and confident drawing conclusions from them • A sharp eye for visual strategy and the ability to give editors direction that improves the work • Experience sourcing or managing creator relationships/content • Excellent collaborator able to work across brand, editorial, and creative teams and keep everyone aligned to the same strategy • Strong written communication; briefs need to be clear, persuasive, and easy to act on • Self starter who can work autonomously and drive briefs from insight to output with minimal oversight

🏖️ Benefícios

• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Unlimited PTO • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups