Senior Product Manager, Website

🕒 Abril 27

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $160.000 - $210.000 / ano

⏰ Tempo Integral

🟠 Sênior

✅ Gerente de Produto

🦅 Patrocina Visto H1B

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Greenlight

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2014

💳 Fintech

📚 Educação

👥 B2C

💰 $260.000.000 Series D em 2021-04

Fintech • Education • B2C

A Greenlight é uma empresa de tecnologia financeira dedicada a fornecer ferramentas e experiências de educação financeira para famílias, com foco especial em crianças e adolescentes. Ela oferece um cartão de débito especificamente projetado para crianças, apoiado por um aplicativo que permite aos pais monitorar gastos, automatizar mesadas e definir metas de poupança. A Greenlight facilita uma experiência de aprendizado abrangente ao incorporar gerenciamento de tarefas, oportunidades de investimento e um jogo de educação financeira que ensina competências financeiras do mundo real. Também inclui recursos de segurança, como compartilhamento de localização e alertas de direção, para manter as famílias conectadas e seguras. Por meio de parcerias com bancos, o aplicativo oferece vários planos personalizáveis que incentivam hábitos financeiros inteligentes desde cedo.

Descrição

• Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics. • Lead a product development team to deliver on your vision and user/business outcomes. • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences. • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses. • Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap. • Work closely with our Product Analytics partners to run experiments and understand our users and how they interact with our products. • Own the Contentful CMS strategy: govern content architecture, define structured content models, and enable Marketing and Brand teams to publish and iterate without engineering dependency. • Manage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., Google Tag Manager), analytics instrumentation (GA4, Segment), and ensuring data integrity across tools. • Partner with Marketing Ops to evaluate, integrate, and optimize tools across the personalization, SEO, testing, and analytics stack. • Define and monitor KPIs including conversion rate, bounce rate, session-to-registration rate, and downstream retention metrics; report progress to leadership regularly. • Ability to manage Shopify site, apps and funnel optimizations for ecommerce.

🎯 Requisitos

• 6–8+ years of product management experience, with at least 3 years directly owning a consumer-facing website in fintech, consumer SaaS, or a high-growth B2C company. • Specialize in Conversion Rate Optimization (CRO), product growth and performance UX roles. • Hands-on experience with Contentful - you understand content modeling, structured content design, and how to empower non-technical teams to self-serve. • Deep expertise with Optimizely (or a comparable platform) - you’ve built and managed large experimentation backlogs and know how to design statistically sound tests with analytics, and proven record of maximizing learnings from the available web traffic. • Proven CRO track record - you have concrete examples of experiment-driven conversion improvements across acquisition or onboarding funnels. • Data-driven decision-making: comfortable working closely with analysts or writing SQL to pull and interpret behavioral data; proficient in Mixpanel or similar. • A strong technical background and understanding of basic web and front-end technologies, as well as experimentation best practices. • Hands-on experience managing MarTech stacks and marketing tracking implementations. • A collaborative mindset and ability to manage cross-functional projects. • Ownership mentality - this role proactively identifies gaps in product, process, and measurement and drive improvement without being asked. • Excellent written and verbal communication skills; comfortable presenting strategy and results to senior leadership. • Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously in a remote team environment.

🏖️ Benefícios

• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Unlimited PTO • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups