Senior Growth Engineer

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🕒 Março 23

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🧑‍💻 Engenheiro Full-stack

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Headlight

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2018

📣 Marketing

📱 Mídia

🛍️ Comércio Eletrônico

Marketing • Media • eCommerce

A Headlight é uma agência de marketing de crescimento que potencializa resultados para marcas de consumo de classe mundial, combinando compra de mídia integrada, desenvolvimento criativo e estratégias de mensuração. Eles oferecem uma abordagem completa, com serviços de marketing de crescimento de ponta a ponta e de alto padrão, atuando como uma extensão sênior das equipes de crescimento e criação dos clientes para impulsionar a aquisição sustentável de usuários, assinaturas e receitas para tecnologia de consumo, aplicativos móveis e comércio DTC.

Descrição

• Advise clients and media buying teams on channel event instrumentation requirements and user attribution, such as Meta’s Conversions API (CAPI), Google Enhanced Conversions, TikTok Events API, and other platform-specific integrations. • Validate and architect web and app analytics event pipelines in tools such as Google Tag Manager and Mobile Measurement Partners such as AppsFlyer, Adjust, or Branch. • Design, execute, and analyze matched-market (geo-lift) incrementality tests using tools such as Meta’s GeoLift library and other ML tooling within Jupyter notebooks. • Contribute to and support Marketing Mix Modeling (MMM) initiatives, including data preparation, model interpretation, and client-facing presentation of results. • Write data ingest pipelines and API integrations using Python running on the Google Cloud Platform (GCP). • Create BI dashboards and views using Looker. • Write data pipelines using SQL in Data Build Tool (dbt) on Google BigQuery. • Investigate data discrepancies and troubleshoot pipeline and reporting issues across web, app, and advertising platforms. • Integrate web, app, eCommerce (e.g., Shopify), and CRM (e.g., Salesforce) data with advertising channel audience and conversion APIs (e.g., Facebook CAPI, Google Enhanced Conversions). • Implement custom BI visualizations using HTML/CSS/JS + Vue. • Implement OAuth endpoints, web callbacks, and other API integrations supporting data and reporting integrations in Python.

🎯 Requisitos

• 5+ years of experience in a marketing technology role such as marketing engineering, solutions engineering at a marketing technology company, marketing analytics engineering, or a similar position. • Deep, hands-on understanding of marketing attribution on both web and app, including direct experience configuring and working with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Branch, or Kochava. • Strong understanding of incrementality testing via matched-market / geo-lift experimentation, with hands-on experience designing or executing such tests. • Exposure to Marketing Mix Modeling (MMM) concepts, tools, or platforms; ability to support data preparation and interpret model outputs. • A strong understanding of SQL fundamentals and the ability to confidently write analytical queries. • Experience with Python in either a data engineering, web/API development, or data science setting, along with a demonstrated ability to manage and architect Python-based software projects. • Experience with version control management, in particular Git. • A strong working knowledge of web technologies, HTTP cookies, HTML/CSS/JS, browser-to-server communication, and REST APIs. • Comfortable communicating, presenting findings, soliciting requirements, and receiving feedback directly from clients in a proficient manner. • Familiarity with the marketing technology ecosystem, including channel conversion APIs, tag management platforms, analytics SDKs, and the broader landscape of tools used for paid social and search measurement.

🏖️ Benefícios

• Competitive salary • Fully remote work environment • Generous PTO • Pays 100% of Health, Vision & Dental Insurance Premiums (50% for dependents) • 401(k) • Life Insurance & Dependent Life Insurance • Free Teladoc membership • Opportunities to travel • Flexible work hours • Working with a team of marketing nerds striving to find the cutting edge of our trade