Paid Media Analyst

🕒 Outubro 22

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $75.000 - $90.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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hims & hers

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2017

🏥 Saúde

💼 Consultoria

📣 Marketing

Healthcare • Consulting • Marketing

A Hims & Hers é uma plataforma de saúde 100% online que fornece atendimento personalizado e consultas para saúde sexual, crescimento capilar, perda de peso, cuidados com a pele e saúde mental. Com mais de 2 milhões de assinantes, a Hims & Hers conecta pacientes a profissionais de saúde licenciados, oferecendo medicamentos prescritos e suporte contínuo entregues diretamente em suas casas. A plataforma tem como objetivo tornar o atendimento médico acessível, econômico e discreto, garantindo que os usuários possam gerenciar seu tratamento convenientemente através de um aplicativo.

Descrição

• Partner with the Influencer/Creator team to source and vet creators across product categories • Write and guide paid media influencer briefs and edits for conversion-focused paid ads • Set up and launch Meta Partnership Ads and TikTok Spark Ads, including permissions, tagging, and boosting • Manage and optimize live influencer ad campaigns, budget pacing, audience testing, and creative refreshes • Measure and report influencer ad performance alongside brand/creative-led paid social • Identify influencers, formats, and hooks driving performance • Build a repeatable system for tracking creator relationships, whitelisting status, content rights, and performance history • Apply platform-specific amplification best practices, including format, cropping, captions, and CTA placement • Feed performance learnings back to the Influencer team to guide future partnerships • Partner with Legal and Medical to ensure healthcare marketing compliance

🎯 Requisitos

• Experience working directly with an influencer team, guiding content creation and editing toward conversion-focused paid outcomes • Hands-on experience with Meta Partnership Ads/branded content tools (allowlisting), including permissions setup and troubleshooting • Hands-on experience running TikTok Spark Ads off creator organic posts • Working knowledge of paid media amplification best practices for influencer and creator content across Meta and TikTok • Experience in ecommerce or direct-to-consumer paid social • Analytical skills to manage budget, measure performance, and optimize toward efficiency targets • Strong cross-functional collaboration skills between creative/influencer partners and performance media teams • Comfort with lightweight content editing/review to keep creator content on-brand and platform-ready • Experience in telehealth, healthcare, wellness, or another regulated/highly compliant advertising category is nice to have • Familiarity with influencer/creator management platforms such as Grin, Aspire, or CreatorIQ is nice to have • Basic video editing skills using CapCut, Premiere, or similar are nice to have • Experience testing and scaling UGC or creator content beyond influencer-specific programs is nice to have • Ability to work in the U.S.; employment application asks about U.S. work authorization and immigration sponsorship

🏖️ Benefícios

• Competitive salary • Equity compensation for full-time roles • Unlimited PTO • Company holidays • Quarterly mental health days • Comprehensive medical, dental, and vision benefits • Parental leave • Employee Stock Purchase Program (ESPP) • 401(k) benefits with employer matching contribution • Offsite team retreats • Talent-first flexible/remote work approach

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