Senior Director, Search Engine Marketing

🕒 Maio 4

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hims & hers

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2017

⚕️ Seguro de Saúde

🛍️ Comércio Eletrônico

🧘 Bem-estar

Healthcare Insurance • eCommerce • Wellness

A Hims & Hers é uma plataforma de saúde 100% online que fornece atendimento personalizado e consultas para saúde sexual, crescimento capilar, perda de peso, cuidados com a pele e saúde mental. Com mais de 2 milhões de assinantes, a Hims & Hers conecta pacientes a profissionais de saúde licenciados, oferecendo medicamentos prescritos e suporte contínuo entregues diretamente em suas casas. A plataforma tem como objetivo tornar o atendimento médico acessível, econômico e discreto, garantindo que os usuários possam gerenciar seu tratamento convenientemente através de um aplicativo.

Descrição

• Own and Scale a High-Impact Growth Channel • Define and execute a best-in-class SEM strategy across core and emerging surfaces (Google, Bing, Shopping, YouTube, app acquisition, etc.) • Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin • Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income) • Lead Automation & AI-Driven Transformation • Identify and implement opportunities to reduce manual execution through automation and tooling • Act as the strategic owner for AI/ML integration across SEM, including bidding, creative generation, query expansion, and performance optimization • Build systems and processes that enable the team to operate faster, with higher leverage and improved decision-making • Drive Growth Beyond the Ad • Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve landing page performance, conversion rates, and onboarding flows • Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency • Influence go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively • Build and Lead a World-Class Team • Lead, mentor, and scale a high-performing SEM team (managers through directors) • Establish clear operating rhythms, performance expectations, and development paths • Build a culture of experimentation, accountability, and continuous improvement • Drive Experimentation & Insights • Develop a robust testing roadmap across bidding, creative, landing pages, and funnel optimization • Leverage data to identify growth opportunities and prioritize the highest-impact initiatives • Regularly communicate performance, insights, and strategic recommendations to executive stakeholders • Cross-Functional Leadership • Partner closely with Growth, Product, Operations, Business Development, and Medical teams • Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning • Act as a key stakeholder in company-wide growth planning

🎯 Requisitos

• 10+ years of experience in performance marketing with deep expertise in SEM • Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI outcomes • Demonstrated success driving incremental revenue and efficiency gains at scale • Experience implementing automation, scripting, or AI/ML solutions within paid media workflows • Strong analytical foundation with the ability to connect channel metrics to broader business outcomes • Experience influencing product, UX, and lifecycle strategies to improve conversion and retention • Exceptional leadership skills with experience managing and developing senior team members • Strong communication skills with the ability to align cross-functional stakeholders and executive teams

🏖️ Benefícios

• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats