PPC Specialist, Google Ads

🕒 Março 19

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Lago

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2024

💼 Consultoria

📣 Marketing

📦 Logística

Consulting • Marketing • Logistics

A Lago é um serviço de recrutamento que conecta agências de marketing digital e empresas a talentos globais de alto nível provenientes de mercados emergentes. Desde 2015, a Lago é especializada em fornecer soluções de contratação remota, oferecendo vagas como assistentes virtuais, gerentes de social media e representantes de suporte ao cliente. A empresa busca potencializar tanto as agências quanto os profissionais talentosos, facilitando oportunidades de trabalho recompensadoras e permitindo que os negócios cresçam de forma eficiente e com ótimo custo-benefício.

Descrição

• Build and launch search, display, and performance campaigns • Structure campaigns based on strategy and account needs • Implement keyword targeting and match types • Upload and manage ad creatives and extensions • Conduct ongoing campaign optimizations • Adjust bids, budgets, and targeting based on performance • Identify opportunities to improve CTR, CPC, and conversions • Monitor pacing and performance trends • Perform regular search term analysis • Identify irrelevant traffic and add negative keywords • Refine keyword targeting to improve efficiency • Maintain clean and scalable keyword structures • Support performance reporting and analysis • Flag performance changes and anomalies • Collaborate with senior team members on insights • Ensure data accuracy across platforms

🎯 Requisitos

• 3–5 years of hands-on Google Ads experience • Strong understanding of campaign structure and optimization • Experience with search term analysis and negative keyword strategy • Ability to manage multiple campaigns simultaneously • Strong analytical and problem-solving skills • Strong English communication skills (written and verbal) • Ability to work independently with minimal supervision. • Experience with Performance Max and YouTube campaigns • Familiarity with GA4 and conversion tracking • Experience with call tracking platforms • Exposure to other paid channels (Meta, LinkedIn, etc.) • Experience working with US-based clients • Familiarity with reporting tools or dashboards.

🏖️ Benefícios

• Remote Work: Work from anywhere—our team is global, and we value work-life balance. • Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. • Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.