Senior Product Marketing Manager

🕒 Setembro 25

🤠 Texas – Remoto

🤠 Texas – Remote

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

👻 Score fantasma 10%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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HITRUST

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🔒 Cibersegurança

🏥 Saúde

📋 Conformidade

Cybersecurity • Healthcare • Compliance

Desde 2007, a HITRUST tem trabalhado para capacitar organizações que levam a sério a segurança, elevando sua resiliência cibernética e cumprindo os requisitos de conformidade. A HITRUST fornece uma estrutura universal e um sistema de garantia que mapeia todos os conjuntos de controles críticos, harmonizando mais de 50 fontes autorizadas. Oferece o único sistema de garantia adaptável a ameaças emergentes para uma confiança incomparável. A HITRUST oferece um portfólio completo de opções de certificação que são otimizadas e economicamente eficientes. E como as organizações são apenas tão seguras quanto seus fornecedores menos seguros, a HITRUST fornece um TPRM que é poderoso e pragmático. Quando as apostas são altas, as organizações contam com a HITRUST.

Descrição

• Own product positioning and messaging for cyber risk solutions, including quantification, analytics, and risk intelligence • Develop and maintain messaging frameworks defining target buyers, priority use cases, differentiated value, and the connection between quantitative risk analysis and business decisions • Partner with Product, Research, Sales, Customer Success, and customers to identify market needs, validate value propositions, inform roadmap priorities, and shape go-to-market strategy • Plan and execute product launches and go-to-market initiatives, including messaging, content, sales readiness, cross-functional coordination, and post-launch adoption programs • Create product marketing content, including solution briefs, website copy, buyer guides, business cases, thought leadership, demos, videos, and executive presentations • Develop sales plays for prioritizing cyber investments, communicating risk in financial terms, benchmarking risk posture, and supporting enterprise and third-party risk decisions • Build sales enablement assets, including pitch decks, competitive battlecards, discovery guides, value narratives, and objection-handling guidance • Train and support enterprise sales teams to strengthen discovery, improve value articulation, accelerate opportunities, and increase win rates • Lead customer, market, and competitive research across cyber risk quantification, risk analytics, and decision-support solutions • Translate research findings into positioning, product, and sales guidance • Partner with demand generation and growth marketing teams to align campaigns with product positioning, priority use cases, buyer personas, and buying-process stages • Track product marketing performance through adoption, pipeline contribution, win-loss findings, sales feedback, and content use • Recommend changes based on performance results

🎯 Requisitos

• 5-8+ years of B2B product marketing experience in cybersecurity, risk management, GRC, analytics, financial technology, or a related market • Working knowledge of cyber risk quantification, risk analytics, financial risk concepts, enterprise risk management, or related disciplines • Proven ability to position complex technical or data-driven products and explain their value to executive and technical audiences • Demonstrated success planning product launches and leading cross-functional go-to-market programs from strategy through execution • Experience supporting enterprise sales teams with sales plays, enablement programs, competitive intelligence, and deal-specific guidance • Strong customer and market research skills, with the ability to turn findings into practical messaging, content, and go-to-market recommendations • Exceptional writing, presentation, project management, and stakeholder management skills • Ability to manage multiple priorities and deliver measurable results • Ability to leverage AI tools across roles and responsibilities

🏖️ Benefícios

• Equal opportunity employer committed to diversity and inclusion • Workplace free from discrimination and harassment • Employee benefits are not specified