Lead Product Marketer, Developer Platform

🕒 Maio 15

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $144.000 - $216.000 / ano

⏰ Tempo Integral

🟠 Sênior

🖥 Engenheiro de Software

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HubSpot

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2006

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

A HubSpot é uma plataforma de atendimento ao cliente com tecnologia AI, que combina softwares de marketing, vendas e atendimento ao cliente em um conjunto integrado. Com mais de 238. 000 clientes em 135 países, a HubSpot oferece ferramentas para automação de marketing, gestão de vendas, atendimento ao cliente, marketing de conteúdo, operações e comércio B2B. Com produtos como Marketing Hub, Sales Hub, Service Hub e Content Hub, a HubSpot permite que empresas gerem leads, fechem negócios e ofereçam excelente suporte ao cliente, tudo isso utilizando IA para aprimorar operações e insights. A plataforma é projetada para unificar equipes e dados de clientes, apoiando tanto startups de pequeno porte quanto grandes empresas em sua jornada de crescimento.

Descrição

• Lead go-to-market strategy, positioning, naming, messaging, and release marketing for HubSpot’s developer products • Orchestrate launches for technical products including APIs, AI coding tools, MCP, CLI, Developer Platform, etc. • Define and evolve HubSpot’s emerging builder persona across traditional developers and AI-assisted builders using modern coding platforms and tools • Partner closely with Product Management, Developer Relations, Engineering, and executive stakeholders to align messaging, launch readiness, and product narratives • Build cohesive external narratives that translate technically complex capabilities into clear value for developers, partners, customers, and leadership audiences • Identify and experiment with new routes to market that drive awareness, engagement, and adoption among technical and non-technical builders • Develop launch assets, enablement materials, newsletters, campaign messaging, FAQs, release communications, and technical marketing content to reach new and existing users • Drive cross-functional coordination across a broad stakeholder network while proactively identifying dependencies and mitigating launch risks • Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes • Support HubSpot builder-focused events and launch moments, including quarterly builder activations and technical product showcases

🎯 Requisitos

• Significant experience in product marketing, technical marketing, or developer-focused go-to-market roles within a SaaS or product-led growth company • Demonstrated success owning and executing end-to-end launches for technical or developer-facing products • Strong understanding of developer ecosystems, APIs, webhooks, CLI, integrations, and technical platform concepts • Ability to communicate complex technical concepts clearly to both technical and non-technical audiences • Experience developing positioning, messaging, and narratives for emerging or evolving product categories • Proven ability to lead complex cross-functional initiatives with multiple stakeholders and competing priorities • Strong executive communication and storytelling skills with the ability to influence senior leaders • Data-driven approach to measuring adoption, engagement, and launch effectiveness • Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations • High ownership mindset with the ability to operate independently in ambiguous and fast-moving environments

🏖️ Benefícios

• Cash compensation includes base salary, on-target commission, and annual bonus targets • Eligible roles may participate in equity plan for RSUs • Some roles may be eligible for overtime pay • Benefits and perks offered to help employees grow better