Marketing Manager, Account Based Marketing

🕒 Setembro 24

🗽 New York – Remoto

🗽 New York – Remote

💵 $100.000 - $120.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

💰 Gerente de Contas

👻 Score fantasma 13%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Impiricus

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2020

🏥 Saúde

💼 Consultoria

🍽️ Alimentos e Bebidas

💰 $3.000.000 Seed Round em 2022-04

Healthcare • Consulting • Food & Beverage

Impiricus é uma plataforma de engajamento de HCPs de última geração, desenvolvida para facilitar a comunicação entre os provedores de saúde (HCPs) e a indústria farmacêutica. Fundada por médicos, aborda a redução do acesso aos HCPs ao fornecer notícias e recursos do setor diretamente ao seu alcance. Com uma estrutura robusta centrada em API, a plataforma permite que parceiros rastreiem o engajamento, analisem dados e entreguem conteúdo de alto valor de forma eficiente.

Descrição

• Own end-to-end execution of 1:1 and 1:few ABM programs across workshops, innovation days, industry and association moments, direct mail, gifting campaigns, client experiences, and tailored activations • Translate commercial priorities into program briefs covering audience, messaging, offer, channel mix, call to action, timeline, budget, owners, and success measures • Drive programs from brief to launch, managing workbacks, reviews, vendors, production, logistics, Sales readiness, and follow-up • Build repeatable activation frameworks, templates, and processes to increase execution speed and capacity • Manage multiple programs simultaneously, identify dependencies, resolve blockers, and escalate decisions • Partner with Sales pods and commercial leaders to turn account priorities, opportunities, and triggers into Marketing activations • Run the operating rhythm for ABM execution, including readiness, launch coordination, Sales follow-up, decision tracking, and next steps • Support business development and full-lifecycle activations that create opportunities and strengthen client relationships • Collaborate with Marketing, Sales, Commercial Operations, Creative, Client Services, and other partners • Track account engagement, meetings created, opportunity progression, influenced pipeline, conversion, and ROI • Partner with Marketing Operations on reporting and attribution; use HubSpot data to evaluate and optimize results • Produce concise monthly program readouts • Improve audience selection, messaging, channel mix, timing, execution, and follow-up using campaign results and account signals • Document successful plays, templates, processes, and lessons learned • Maintain quality across copy, creative, audience lists, event logistics, fulfillment, seller materials, and post-campaign follow-through • Ensure activations meet brand, quality, privacy, and healthcare compliance requirements with appropriate approvals

🎯 Requisitos

• 3-5 years of B2B marketing experience, including hands-on ownership of account-based marketing, demand generation, field marketing, customer marketing, events, or integrated campaigns • Demonstrated ability to take programs from direction and brief through execution, launch, Sales follow-up, measurement, and optimization • Experience with enterprise size contracts • Ability to manage multiple concurrent programs, including timelines, budgets, vendors, stakeholders, logistics, and deliverables • Strong analytical judgment and working knowledge of CRM and marketing-automation reporting • HubSpot experience preferred • Excellent project management, writing, presentation, and communication skills • High ownership, resourcefulness, sound judgment, and bias toward action • Ability to solve executional problems and deliver polished work with limited day-to-day oversight • Experience marketing to pharmaceutical, biotech, healthcare, or health-technology audiences is nice to have

🏖️ Benefícios

• Medical, dental, and vision coverage for you and your dependents • On-demand healthcare concierge • Pre-tax HSA, FSA, and DCFSA savings options • Monthly employer HSA contributions if enrolled in a high-deductible plan • 100% paid short- and long-term disability insurance • Life and AD&D insurance • Flexible vacation policy • Paid parental leave after 6 months for newborn, adopted, or foster children • Flexible work arrangements; remote is always an option, with in-person collaboration encouraged near an office • 401(k) with company match • Equal employment opportunities and reasonable accommodations