Senior Marketing Manager

🕒 Julho 27

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Implicity

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2016

🏥 Saúde

🤖 Inteligência Artificial

☁️ SaaS

💰 Venture Round - Implicity em 2024-07

Healthcare • Artificial Intelligence • SaaS

A Implicity é uma empresa de tecnologia em saúde impulsionada por IA, focada em monitoramento cardíaco remoto. Sua plataforma em nuvem centraliza e padroniza os dados de dispositivos eletrônicos implantáveis cardíacos (CIED) e aplica algoritmos de IA aprovados pela FDA (como ILR ECG Analyzer e SignalHF) para filtrar alertas, prever hospitalizações, reduzir falsos positivos e priorizar eventos clinicamente relevantes. A plataforma também automatiza fluxos de trabalho e faturamento, apoia equipes de cuidado, médicos e usuários de TI/administração, e é respaldada por evidências clínicas que mostram redução na mortalidade e estadias hospitalares mais curtas em comparação com o monitoramento remoto convencional.

Descrição

• You'll own the full US marketing scope, from positioning to pipeline, without a team to delegate to (yet). • You'll own the "why" and the "what" before owning the "how". • You'll be the bridge between Implicity's global product narrative and the realities of the US cardiology market. • You'll refine Implicity's US positioning strategy — deciding how to frame our differentiation, which market segments to prioritize, and what narrative will resonate with US cardiologists and health systems. • Localize Implicity's messaging for the US market: adapt core positioning to US healthcare dynamics, RPM billing codes, and FDA-cleared AI differentiation. • Build and maintain US-specific sales collateral — pitch decks, competitive battle cards, ROI calculators, clinical one-pagers — and keep them sharp as the market evolves. • Run continuous market intelligence: monitor competitor moves, synthesize findings into actionable briefs for US Sales and the global team. • Produce content for US audiences: clinical updates, product news, thought leadership, client case studies, etc. • You'll own the US demand generation strategy end-to-end: defining which channels to invest in, ABM approach, and lead generation engine. • Maximize Implicity's US online & offline footprint: grow brand awareness and drive inbound leads through any initiatives you deemed fit. • Generate MQLs, warm them and hand them off to US sales team: Own end-to-end US ABM campaigns. • Own the US paid acquisition budget and channel mix (Google Ads, LinkedIn Ads): design, launch, and optimize campaigns. • Define our US events strategy: which conferences are worth investing in and how to turn event attendance into measurable pipeline.

🎯 Requisitos

• 5–8 years of B2B marketing experience in MedTech, Digital Health, or Healthcare SaaS — cardiology or RPM experience is a strong advantage. • Track record of delivering results in both product marketing (messaging, positioning, sales enablement) and demand generation (campaigns, lead nurturing, email marketing). • The "full-stack" profile • Exceptional copywriting skills: you translate complex clinical AI data into punchy, physician-friendly copy. • Hands-on with marketing and CRM tools (Salesforce, Brevo or equivalent). • Strong interest (if not already experience) in AI and how it will completely change the way marketing is done. • Ability to work seamlessly with a European-based global marketing team while aggressively driving localized US results. • Strong written and verbal communication skills; comfortable presenting to leadership.

🏖️ Benefícios

• Extensive coverage, including dental & vision, financed at 90% by Implicity (70% for dependents) • 401K : up to 4% match • 25 PTO + 9 bank holidays • Maternity (paternity) leave policy: 4 weeks (2 weeks) fully paid