Web Optimization Manager

🕒 Abril 29

🏛️ District of Columbia – Remoto

🏛️ District of Columbia – Remote

💵 $75.000 - $90.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

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Interactive Strategies

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🤝 B2B

B2B • Digital Marketing • Web Design

A Interactive Strategies é uma agência completa de web design e marketing digital com sede em Washington, DC. Aempresa atende clientes em Washington DC, Virgínia, Maryland e Charlotte, NC, oferecendo abordagens estratégicas para ajudar os clientes a resolver questões complexas de negócios. Eles são especializados em web design, marketing digital, captação de recursos digitais e criação de experiências digitais que geram leads B2B. Com ênfase na transformação digital, a Interactive Strategies ajuda clientes, incluindo organizações sem fins lucrativos e associações, a melhorar sua presença digital e se conectar de forma eficaz com doadores e membros. Eles trabalham com clientes notáveis como a Cruz Vermelha, Smithsonian e Special Olympics, fornecendo serviços premiados.

Descrição

• Conduct keyword research, organize outputs, and support content optimization recommendations across client accounts. • Contribute to LLM visibility and AI search initiatives as this discipline continues to evolve. • Complete competitive keyword gap analyses and map findings to actionable opportunities. • Collaborate with content, UX, and development teams to implement best practices and support overall site performance. • Perform content audits and inventories, evaluating content for gaps, duplication, and structural improvements. • Support on-page SEO work including titles, meta descriptions, headings, and internal linking. • Pull, QA, and interpret performance data from GA4, Google Search Console, and Looker Studio. • Build and maintain dashboards from established templates and QA data sources and visualizations for accuracy. • Support quarterly performance reporting for select client accounts, independently managing smaller accounts. • Run site crawls using Screaming Frog or similar tools and document findings in structured formats for team review. • Conduct site audits using SEMrush and other advanced tools to identify and categorize common issues including indexing, canonicals, robots.txt, and sitemaps. • Populate structured outputs and checklists to support repeatable technical workflows. • Validate tracking consistency and data flow across platforms including GA4, paid media channels, and CRM systems. • Document tracking needs and gaps and support data quality checks using tools such as Google Tag Manager and Funnel.io or similar connectors. • Work across multiple clients simultaneously with strong attention to detail and clear communication. • Use AI tools such as ChatGPT or Claude to support workflows including content analysis, data cleanup, and reporting summaries, following defined processes.

🎯 Requisitos

• 3 or more years of hands-on experience in SEO, with demonstrated ability to work independently across both on-page and technical optimization. • Strong working knowledge of GA4, Google Search Console, Looker Studio, Screaming Frog, and SEMrush or Ahrefs. • Experience building or duplicating dashboards and QA-ing data visualizations. • Solid understanding of GTM purpose and structure, with experience setting up or modifying tracking events. • Proficiency in Google Sheets or Excel at an intermediate level for data organization and analysis. • Familiarity with CMS platforms such as WordPress and Drupal. • Ability to explain technical concepts clearly to non-technical audiences, both in writing and in conversation. • Experience working across functions including content, design, development, and marketing. • ****Nice to Haves:** • Familiarity with LLM visibility tools and AI search measurement. • Hands-on experience with paid media, social, or other digital marketing channels. • Exposure to CRO or A/B testing workflows. • Experience with heatmapping tools.

🏖️ Benefícios

• Company-sponsored health, vision and dental insurance • Pre-tax Flexible Spending Account (FSA) • Profit sharing • 4 weeks of vacation/sick time from day one; 5+ weeks at year 3 • Company-paid short-term and long-term disability • Company-paid life and AD&D insurance • 11 paid holidays • 401k with company match • New business referral bonus • Professional development opportunities • Flexible work schedule • Pre-tax DC Metro SmartBenefits