Senior Manager, Marketing Analytics, Operations

🕒 4 dias atrás

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ISC (Integrated Specialty Coverages, LLC)

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🏢 Corporativo

Insurance • Technology • Enterprise

A ISC (Integrated Specialty Coverages, LLC) é uma empresa dinâmica especializada em fornecer uma ampla gama de programas de seguro adaptados para diversas indústrias. Suas ofertas incluem seguro de responsabilidade civil geral, responsabilidade civil excedente e seguro de responsabilidade profissional para setores como construção, hospitalidade, marítimo, transporte rodoviário, entretenimento e mais. A ISC é conhecida por seu uso inovador de subscrição por IA para aumentar a velocidade e a eficiência da distribuição de seguros, oferecendo taxas competitivas e cobertura abrangente por meio de uma plataforma totalmente digital. A empresa foi reconhecida por sua excelência e premiada por suas conquistas no setor de seguros.

Descrição

• Own the design, build, and ongoing management of ISC’s centralized marketing data infrastructure: Snowflake data warehouse, dbt transformation layer, Fivetran/Airbyte ingestion pipelines, and Looker BI dashboards build spanning all five retail business units. • Define and maintain the canonical KPI framework across the RMT — including CAC, CAC% of Gross Revenue, ROAS, LTV:CAC, CVR (quote-to-bind), impression share, and email revenue attribution — in close collaboration with Head of Digital Marketing, BU leads and Finance; serve as the authoritative source for portfolio-level performance measurement. • Ensure accurate marketing tracking and attribution across all paid and owned channels: oversee pixel governance, server-side CAPI implementation, GTM configuration, offline conversion pass-back, and call tracking; resolve attribution gaps that currently impede value-based bidding and ROAS reporting across the portfolio. • Develop forecasting models, performance targets, and budget scenario analyses that enable data-driven budget reallocation. • Lead incrementality testing program design and execution, including geo holdout tests, lift studies, and creative A/B test measurement, to validate the true incremental impact of marketing spend and channel diversification decisions. • Deliver bi-weekly executive marketing summary reports and enable weekly automated channel-level, partner-level, and campaign-level reporting for the full RMT; build the self-service analytics capability that eliminates the current 2–3 day reporting lag across the portfolio.

🎯 Requisitos

• 5+ years of marketing analytics or marketing operations experience, with at least 2 years in a role with direct ownership of a Snowflake (or equivalent cloud data warehouse) and BI tool environment (Looker strongly preferred). • Demonstrated proficiency with DBT for data modeling and transformation; experience building and maintaining CAC, ROAS, and multi-touch attribution models from raw ad platform data. • Deep understanding of digital marketing measurement across paid search (Google Ads, Microsoft Ads), paid social (Meta CAPI, pixel), and affiliate/aggregator channels; ability to diagnose and resolve tracking and attribution failures independently. • Hands-on experience with data ingestion tools (Fivetran, Airbyte, or equivalent) and data pipeline management across multiple source systems including Google Ads API, Meta Ads API, GA4, CRM/policy systems, and email platforms. • Strong proficiency in SQL (required); Python for analytics a plus; LookML experience strongly preferred for Looker dashboard and data model development. • Proven ability to translate complex data infrastructure and attribution findings into clear, executive-ready insights and recommendations; experience presenting to VP- or C-level stakeholders in a performance marketing context. • Experience operating in a multi-brand or multi-BU environment strongly preferred; insurance, financial services, or other high-CPC/compliance-oriented vertical experience strongly preferred.

🏖️ Benefícios

• Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows • Professional development opportunities • Owner Referral Program • Work from home reimbursement for remote/hybrid roles • Canary emergency financial assistance program • Comprehensive medical, dental, vision • Life/AD&D Insurance • Confidential, Employee Assistance Program • Health Savings Account, includes company contribution • Short-term disability • Voluntary benefits - supplemental accident, critical illness, hospital insurance • Employee discounts • 401(k) Plan with company match contribution • Addition Wealth Financial Wellness Program • Various Time Off Programs • 11 company paid holidays