Senior Manager, Media & Marketing Analytics

🕒 Setembro 4

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

👻 Score fantasma 14%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Plein Air Agency

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2016

🍽️ Alimentos e Bebidas

💼 Consultoria

🏨 Hospitalidade

Food & Beverage • Consulting • Hospitality

A Plein Air Agency é uma agência criativa especializada em branding, publicidade e comunicação digital. Ela se concentra no desenvolvimento de estratégias de marketing únicas, personalizadas às necessidades de cada cliente, aproveitando design e técnicas de marketing inovadoras para ampliar a visibilidade e o engajamento da marca em diversas plataformas.

Descrição

• Serve as senior measurement lead for a portfolio of restaurant and hospitality clients • Build analytical cases behind media investment decisions, including channel mix, spend reallocation, and tiered spend strategy • Own end-to-end media performance narratives from raw platform, POS, and CRM data through client-ready executive summaries • Partner with the Head of Analytics to shape and standardize the agency's media analytics practice • Analyze cross-channel reach, frequency, and deduplicated audience overlap across paid social, CTV, YouTube, and programmatic/DSP channels • Diagnose creative performance at the individual-asset level and provide direction to the Creative team • Drive iterative creative development in partnership with Creative • Distinguish platform-attributed and modeled outcomes and communicate evidentiary differences • Design and interpret incrementality tests and media experiments, including holdout, geo, and channel-level tests • Build financial cases for media decisions, including cost per incremental result, spend-to-comp relationships, and delivery versus plan • Work on or help develop Media Mix Modeling capability • Partner with client finance or operations counterparts to align measurement with business KPIs • Translate buyer-level platform data from Meta, Google, TikTok, and CTV/DSP into client-facing recommendations • Collaborate with Media Planners and Buyers on test design and reporting cadence • Partner with Brand to align findings with broader account narratives • Provide an independent, data-grounded view of platform-reported performance • Mentor and QA analysts' media measurement output • Set standards for analytical rigor, narrative clarity, and presentation quality • Document methodologies and create repeatable reporting frameworks • Use AI tools for data exploration, SQL and code drafting, QA, and client narrative drafts • Help document AI techniques, prompts, and workflows for the team • Verify and take ownership of AI-assisted output before client delivery • Pull, clean, and reconcile data across POS, CRM/loyalty, media exports, third-party delivery, Snowflake, and BigQuery • Use SQL and spreadsheets to maintain reporting accuracy and flag data quality or definitional issues • Produce the team's flagship measurement narrative within the first 6–12 months

🎯 Requisitos

• Bachelor's degree in Business, Marketing, Analytics, Statistics, or a related field • 7+ years of progressive analytics experience, with meaningful time specifically on media and marketing measurement • Agency, consulting, multi-client, or multi-brand experience strongly preferred • Restaurant, retail, or other multi-location marketing experience highly valued • Demonstrated experience analyzing paid media performance across Meta, Google/YouTube, TikTok, and CTV/programmatic • Fluency in paid media platforms sufficient to interrogate data credibly with buyers • Strong grasp of reach/frequency, incrementality, and attribution concepts • Experience with Media Mix Modeling (MMM) is a plus • Strong, hands-on SQL and data-wrangling skills • Comfort pulling, joining, and reconciling disparate raw sources including POS, CRM, media exports, and warehouse tables • Proficiency in Excel and BigQuery • Comfort building and refining executive-level presentations • Hands-on experience using AI tools such as Claude, ChatGPT, or Copilot-style assistants in analytical or writing workflows • Genuine interest in helping develop team use of AI tools • Exceptional storytelling and writing skills • Experience managing multiple client accounts and competing deadlines simultaneously • Comfortable being a senior voice with clients and internal stakeholders • Curious, self-motivated, ambitious, fun, and strong writing skills

🏖️ Benefícios

• Fully remote work • Flexibility • Autonomy • Opportunity to influence real business outcomes across brands • Collaborative team environment • Work with innovative restaurant brands • Opportunity to work with strategists, analysts, and marketers who love data and food