Manager, Category Analytics

🕒 2 dias atrás

🏈 Ohio – Remoto

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⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🛒 Suprimentos (Compras)

👻 Score fantasma 10%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of The J.M. Smucker Co.

The J.M. Smucker Co.

5001 - 10000 funcionários

Fundada em 1897

📣 Marketing

📦 Logística

🏥 Saúde

Marketing • Logistics • Healthcare

A J. M. Smucker Co. é uma fabricante líder de uma ampla gama de produtos de consumo que fazem parte do dia a dia de muitas famílias. Seu extenso portfólio inclui marcas especializadas em produtos alimentícios como café, alimentos congelados para consumo imediato, geleias, petiscos doces assados e alimentos e petiscos para animais de estimação. O compromisso da empresa com a qualidade, inovação e sustentabilidade é evidente em suas operações e ofertas de produtos. A J. M. Smucker Co. busca oferecer produtos que os consumidores confiem e apreciem, com foco em inclusão, diversidade, ética e impacto comunitário.

Descrição

• Build trust and influence with assigned retailers and support Smucker’s sales teams to drive brand penetration, growth, and development across designated categories and JMS Brand activation • Lead customized development of category-specific retailer growth opportunities and diagnostics based on retailer, shopper, and category dynamics • Support sales with insights for JBP’s, line reviews, and customer annual sales planning • Deliver category and JMS growth opportunity identification and execution • Provide in-depth category, retail, consumer, and shopper expertise for sales initiatives • Act as liaison to HQ category leadership/strategy team • Lead development and delivery of customer-specific Category Growth Drivers, strategies, initiatives, and customized content • Lead 4P tactical solutions for assigned customers and categories, owning shelving and assortment and partnering on price/promotion • Provide thought leadership to elevate Smucker’s voice and influence with assigned retailers • Lead category-first approaches in Customer Category Reviews, Assessments, Top to Top, JBP, and QBR meetings • Influence retailer category strategies through account-specific insights, business analysis, and recommendations on distribution, promotion, pricing, and shelf placement • Build customer-ready stories, visuals, and tools supported by insights and data-driven recommendations • Anchor planning and execution in facts and performance; track results, promotional/innovation effectiveness, risks, and opportunities • Identify category and JMS opportunities and risks with bias for action • Leverage consumer, shopper, and category insights to create fact-based strategic selling and retail activation • Support and drive omni activation and integration into category deliverables and workstreams • Collaborate with category advisor teams and sales to drive the business • Understand the competitive marketplace for JMS and customers • Communicate insights and learnings internally and externally to varied audiences • Provide category and key customer business analytics • Participate in retailer meetings • Collaborate and influence across various SBAs • Partner with Sales, Marketing, Insights, Intelligence, Category Strategy, and other functions to identify opportunities and translate insights into execution • Serve as expert on customer business analytics and resources, including Circana, panel, and customer-specific data • Identify requirements for tool development and data support systems to improve visibility and use of category insights • Act as liaison to JMS HQ Category Leadership • Provide input into customer long-term business strategy

🎯 Requisitos

• Bachelor’s degree • 6+ years in Consumer-Packaged Goods industry • 3+ years Category Management or Shopper Insights experience • Proven success in building relationships within customers / retailers • Experience in analysis of shopper / consumer-based CPG information • Strong analytical skills, problem solving, and storytelling experience • Cross functional collaboration, especially customer and sales centric • Excellent organization and written / verbal communication skills • Proficient in leveraging Circana or Nielsen data, POS and panel data, shopper card, customer specific data, etc. • Planogramming/Planogram software experience (Ex. JDA ProSpace, EZPOG) • Ability to develop and translate insights into actions with excellent story telling with data skills • Strategic mindset to help build and execute effective plans • Business & Financial Acumen • Ability to travel up to 20-25% • MBA is additional, not required • Experience working cross functionally in a Headquarter environment is additional, not required

🏖️ Benefícios

• Supporting employees' physical, emotional, and financial needs • Equal opportunity employment

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