Lifecycle Marketing Manager

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DeleteMe

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2010

🔒 Cibersegurança

Cybersecurity • Privacy

DeleteMe é um serviço fornecido pela Abine, Inc. , especializado em proteção de privacidade online. Oferece uma solução para indivíduos e empresas removerem seus dados pessoais da internet de modo fácil e seguro. Desde 2011, DeleteMe tem sido o serviço líder em remoção de dados pessoais, ajudando clientes a proteger suas informações pessoais de motores de busca e corretores de dados. O serviço inclui a submissão de dados pessoais para remoção e oferece assistência especializada para buscar e apagar informações. DeleteMe oferece atualizações contínuas e relatórios, garantindo que os dados dos usuários permaneçam privados ao longo do tempo. A empresa atende clientes individuais e organizações, fornecendo recursos para combater ameaças online como doxxing e roubo de identidade.

Descrição

• Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS. • Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes. • Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience. • Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards. • Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time. • Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers. • Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention. • Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions. • Report on lifecycle KPIs and build dashboards to track performance over time.

🎯 Requisitos

• Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses. • Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing. • Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR). • Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar. • Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy). • Exceptional communicator and project manager with a bias for action. • Passion for online privacy, consumer protection, and making the web safer for everyone. • This role **may** require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.

🏖️ Benefícios

• Comprehensive health benefits - Medical, Vision, Dental • Flexible work schedule • Generous 401k matching up to 6% • 20 days paid time off • 15 sick days • 12 company-paid holidays • Childcare expense reimbursement • Fitness and cell phone reimbursement • Birthday time off