Senior Lifecycle Marketing Manager

🕒 Abril 27

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Found

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2019

⚕️ Seguro de Saúde

🧘 Bem-estar

💊 Farmacêutico

Healthcare Insurance • Wellness • Pharmaceuticals

A Found é uma empresa de telemedicina que se especializa em programas personalizados de perda de peso. Utiliza médicos especializados em medicina da obesidade para elaborar planos individualizados que frequentemente incluem medicamentos prescritos, orientações de estilo de vida e suporte contínuo através de treinadores de saúde e um assistente alimentado por inteligência artificial. Com foco em um cuidado abrangente, a Found tem como objetivo ajudar os membros a entender as causas raiz de seus problemas relacionados ao peso, oferecendo ferramentas eficazes para um gerenciamento sustentável do peso.

Descrição

• Own pre-purchase lifecycle. • You design canvases, build segments, QA push/SMS/email, manage suppressions, and obsess over deliverability. • Set up the measurement framework. • Use AirOps, Claude, and other AI tools to accelerate ideation, drafting, segmentation, and QA. • Work with Product and Clinical on launch comms (new medications, new states, new offerings). • Fair-balance messaging, medication disclosures, and platform-policy-safe language. • In months 6–12, take on onboarding (Day 0–60), adherence and side-effect support, 28-day refill cadences, and save/retain motions.

🎯 Requisitos

• 5–8+ years in Lifecycle / CRM for consumer subscription, healthcare, or fintech — with real ownership, not just execution • Expert Braze chops (canvases, Liquid, Connected Content, segmentation, push/SMS/email, deliverability). Comparable expertise in Iterable, Klaviyo, or Braze-adjacent tools is a plus, but we're a Braze shop • A track record of rigorous experimentation — holdouts, incrementality, and healthy skepticism of platform-reported conversions (e.g., Braze crediting a canvas entry as a conversion even without an open) • Strong writing and editing instincts; you brief designers and copywriters and make their work sharper • Active, opinionated use of AI tools (AirOps, ChatGPT, Claude, Jasper, etc.) in your daily workflow • Comfort in a regulated environment: MLR/legal review, fair-balance, medication disclosures, or analogous fintech/health compliance • Analytical fluency — you pull, interpret, and act on your own numbers (e.g., reading cohort retention, diagnosing a funnel drop-off, sizing a holdout), in tools like Amplitude, Sigma, Looker, or directly via (AI-assisted) SQL • Startup operator energy: scrappy, proactive, opinionated, high-ownership, outcome-oriented, writes crisp briefs, partners well across functions

🏖️ Benefícios

• Health insurance • 401(k) matching • Professional development opportunities