Vice President, Commercial Marketing

🕒 Agosto 13

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $250.000 - $300.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Vice-presidente

👻 Score fantasma 33%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Midi Health

51 - 200 funcionários

💼 Consultoria

🛡️ Seguros

🍽️ Alimentos e Bebidas

Consulting • Insurance • Food & Beverage

Conheça a Midi: a única plataforma de saúde virtual focada na saúde feminina na meia-idade. Nosso cuidado é desenvolvido por especialistas de renome mundial em perimenopausa, menopausa e mais. Tudo o que fazemos serve à nossa missão: ajudar as mulheres a se sentirem fortes e saudáveis durante um capítulo crítico de suas vidas e carreiras.

Descrição

• Own the strategy, execution, and results of Midi’s B2B commercial marketing function • Build and lead a multidisciplinary marketing organization • Evolve Midi’s brand beyond direct-to-consumer marketing • Develop B2B messaging and positioning for payers, employers, and health systems • Architect and execute data-informed account-based marketing strategies for enterprise accounts • Build and scale MarTech infrastructure with attribution and end-to-end data visibility • Use AI and automation to improve marketing operations, content velocity, and campaign performance • Build thought-leadership programs with clinical and research teams and measure pipeline impact • Monitor competitive and market intelligence and translate research into positioning and product marketing decisions • Own commercial marketing strategy, budget, KPIs, and P&L • Drive pipeline contribution, revenue influence, and LTV/CAC improvements • Drive scalable member acquisition through testing, message refinement, and multi-channel optimization • Partner with Commercial leadership on collateral, training, RFP support, and deal-stage content • Hire, mentor, and scale a high-performing marketing organization • Drive executive alignment and represent commercial marketing at the leadership table

🎯 Requisitos

• 10+ years of B2B marketing experience • 5+ years in a senior leadership role building, scaling, and running high-performing marketing teams and budgets • Experience in high-growth environments; healthcare, digital health, or highly regulated B2B/B2B2C environments strongly preferred • Demonstrated track record of owning pipeline, revenue influence, LTV/CAC, or a similar business metric • Deep understanding of the healthcare ecosystem • Direct experience marketing to and negotiating credibility with payers, employers, and health systems • Fluency with modern marketing automation and MarTech stacks; HubSpot is a plus • Genuine enthusiasm and practical experience using AI tools to improve team leverage, speed, and creative output • Experience owning and managing a significant marketing budget • Proven success architecting and executing data-driven ABM strategies for large enterprise accounts • Executive presence and ability to influence at CMO, C-suite, and board level • Ability to translate strategy into a compelling story for non-marketers • Bias toward action and ability to resolve ambiguity • Strong people leadership, including hiring, mentoring, and retaining marketers • Candidates must be authorized to work in the U.S. without current or future sponsorship needs

🏖️ Benefícios

• Additional compensation, including equity and benefits • Option for hybrid work in the Bay Area • Equal Opportunity Employer committed to pay equity

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