Integrated Marketing Manager – Automated

🕒 Setembro 23

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $90.000 - $110.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Justrite Safety Group

Justrite Safety Group

1001 - 5000 funcionários

Fundada em 1906

🏥 Saúde

🏗️ Construção

📦 Logística

Healthcare • Construction • Logistics

O Justrite Safety Group é um fabricante e fornecedor de equipamentos de segurança no trabalho e de manuseio de materiais perigosos. A empresa oferece latas e recipientes de segurança, armários para armazenamento de materiais inflamáveis e perigosos, chuveiros de segurança e estações lava-olhos, sistemas de contenção de vazamentos e contenção secundária, equipamentos de manuseio de cilindros de gás, soluções para reciclagem de latas de aerossol e acessórios relacionados. A Justrite vende por meio de distribuidores e uma plataforma de e-commerce, oferece orientação sobre conformidade, levantamento de segurança no local e soluções engenheiradas para instalações industriais, laboratoriais, de construção e comerciais, e enfatiza muitos produtos fabricados nos EUA.

Descrição

• Develop compelling email, SMS, and social campaigns for lead generation • Collaborate with business-unit marketing managers and channel marketing to combine content across business units • Develop trigger-based campaigns to drive loyalty and repeat purchases • Collaborate with the eCommerce team to align content, context, and campaign strategy • Support implementation, tracking, and performance measurement of paid and organic social campaigns • Ensure proper campaign tagging, audience segmentation, and reporting • Maximize database effectiveness through lead segmentation, automation, and personalization • Leverage marketing automation and CRM strategies to increase customer loyalty and lifetime value • Track performance, inform strategic decisions, and identify growth opportunities using analytics and reporting • Oversee configuration and integration of marketing automation platforms with Salesforce and Magento • Lead automation-platform integration to improve data synchronization, workflow automation, and customer experience • Partner with Corporate Marketing to activate brand-building campaigns across social, web, email, and influencer channels • Partner with channel marketing, product managers, marketing managers, and eCommerce teams to create sales-driving programs, promotions, and campaigns • Report to the VP, Ecommerce and work closely with the VP, Corporate Marketing

🎯 Requisitos

• 5+ years of experience as a leader in digital marketing focused on email, SMS/RCS, and social media • 5+ years of experience creating, implementing, and running large-scale campaigns • Database management experience with an enterprise-level marketing automation platform such as HubSpot, Marketo, or Adobe Campaign • Understanding of and experience implementing tracking and tagging mechanisms across digital platforms • Experience with marketing automation and CRM strategies • Experience with Salesforce and eCommerce platforms such as Magento • Experience with lead segmentation, automation, and personalization strategies • Experience using data analytics, scorecards, dashboards, and ad hoc reporting

🏖️ Benefícios

• Annual incentive plan tied to achievement of annual business and financial targets • Comprehensive medical, dental, and vision coverage • Flexible hours and alternative work arrangements • 401K plan with company match • Company-paid short- and long-term disability insurance • Generous paid time off • Personal days • Employee wellness program • Career advancement opportunities • Learning from industry experts and contributing to cutting-edge solutions

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