Senior Manager, Customer Marketing

🕒 2 dias atrás

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Keeper Security, Inc.

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2011

🔒 Cibersegurança

☁️ SaaS

🏢 Corporativo

💰 Private Equity Round - Keeper Security em 2023-05

Cybersecurity • SaaS • Enterprise

A Keeper Security, Inc. é uma empresa de cibersegurança que oferece soluções de gerenciamento de acesso privilegiado (PAM) e gerenciamento de senhas, com foco em nuvem e zero confianças. Sua plataforma KeeperPAM, gerente de segredos, gerente de privilégios de endpoint e produtos relacionados garantem credenciais, sessões e acesso remoto para empresas, MSPs e organizações do setor público usando criptografia de ponta a ponta e uma arquitetura de conhecimento zero. A Keeper opera principalmente como um provedor SaaS, enfatiza o cumprimento rigoroso de normas (FedRAMP, ISO, SOC 2, FIPS, PCI DSS, HIPAA) e é focada na prevenção de violação de dados e no gerenciamento de acesso privilegiado em ambientes de larga escala.

Descrição

• Manage and develop a customer marketing team of 2, with the opportunity to scale the team as business needs and program impact grow • Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions • Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction • Develop segmentation and journey strategies by persona, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps • Partner with Customer Success, Product and Product Marketing to design and execute cross-sell and upsell campaigns aligned to customer needs, usage signals and product priorities • Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/paid social, events and partner channels • Support and scale customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as G2 and Gartner Peer Insights • Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance insights into actionable optimizations • Partner closely with Product Marketing, Demand Generation, Channel Marketing, RevOps and regional leaders to align campaign strategy, messaging, targeting and execution • Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances • Help manage the customer marketing budget and vendor relationships to maximize program efficiency, impact, and ROI

🎯 Requisitos

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS; cybersecurity experience preferred • 2+ years of experience managing programs, projects or people in a marketing capacity • Proven ability to execute customer marketing programs that drive measurable outcomes across adoption, engagement, retention, upsell and cross-sell • Experience supporting programs across multiple regions, such as North America, EMEA and APAC, and across customer segments ranging from SMB to Enterprise • Strong understanding of customer lifecycle management, segmentation, journey design, experimentation and data-driven marketing • Experience with CRM and marketing automation platforms, such as Salesforce and HubSpot, and comfort partnering with marketing ops/RevOps on campaign orchestration, data and reporting • Strong analytical skills with the ability to translate campaign performance, customer behavior and lifecycle data into insights and recommendations • Excellent communication, project management and cross-functional collaboration skills • Demonstrated success partnering with Customer Success, Sales, Product and Product Marketing to deliver aligned customer growth initiatives • Strong content and storytelling abilities to drive customer engagement, education and advocacy • Bachelor’s degree in Marketing, Business or a related field, or equivalent experience

🏖️ Benefícios

• Medical, Dental & Vision (inclusive of domestic partnerships) • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life • Voluntary Short/Long Term Disability Insurance • 401K (Roth/Traditional) • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc) • Above-market annual bonuses