Director – Partner Marketing

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🕒 Outubro 20, 2025

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Koala Health

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🛍️ Comércio Eletrônico

⚕️ Seguro de Saúde

🧘 Bem-estar

eCommerce • Healthcare Insurance • Wellness

A Koala Health é uma empresa dedicada a simplificar a medicação de animais de estimação, oferecendo um serviço eficiente que verifica prescrições, separa e embala medicamentos e os entrega diretamente aos clientes, sem cobrar taxas de serviço ou envio. Especializada em medicamentos aprovados por veterinários e produtos de saúde, a Koala Health garante que os donos de animais tenham fácil acesso aos tratamentos necessários, como prevenção de dirofilariose, controle de pulgas e carrapatos, alívio de alergias e suplementos para a saúde digestiva. Com foco em conveniência e confiabilidade, a Koala Health faz parcerias com veterinários para assegurar que os animais recebam o melhor cuidado possível. Os clientes podem usufruir de economias significativas nas primeiras compras com diversos códigos promocionais e fazer parte de uma comunidade comprometida com o bem-estar dos animais.

Descrição

• Develop and lead a multi-channel lead generation strategy focused on demo bookings and pipeline acceleration. • Execute campaigns targeting practice owners, clinic managers, and veterinary professionals through a variety of outlets including but not limited to: email campaigns and CRM journeys, Paid search (Google Ads) and retargeting, Social campaigns (LinkedIn, Facebook, Instagram) and online vet communities (Facebook, LinkedIn, Reddit), Veterinary publications. • Layer in supporting brand awareness tactics to reinforce Koala’s presence in the veterinary community. • Drive continuous optimization through data-driven A/B testing, performance insights, and campaign iteration. • Partner closely with Sales leadership to align marketing initiatives with pipeline goals and target accounts with the goal of increasing demo bookings and demo conversion rates. • Improve content and collateral to maximize demo conversions, including sales decks and partner pitch decks, one-pagers and printed materials, website copy, email templates, and case studies • Create enablement resources that empower Sales to deliver consistent and impactful messaging. • Build automated lead nurturing journeys to move prospects from awareness to demo to conversion. • Own CRM campaign management and measurement, ensuring timely, targeted communication. • Use segmentation and performance data to refine messaging for high-value audiences. • Establish clear KPIs for all lead generation and sales enablement programs. • Report on campaign performance regularly and translate data into actionable insights. • Measure the impact of marketing activities on demo bookings, pipeline growth, and conversion rates.

🎯 Requisitos

• 7+ years of B2B marketing experience with a strong focus on demand generation and sales enablement, specifically within veterinary or adjacent healthcare industries. • 2+ year of experience in veterinary medicine or adjacent industries. • Proven track record of building campaigns that drive measurable pipeline growth. • Strong collaboration and communication skills with Sales, Operations, and Leadership teams. • Proficiency in CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.).A strong mix of strategic vision and hands-on execution skills. • Highly organized with a bias toward action and measurable results. • Fast moving, adaptable, and capable of thriving in a dynamic environment.

🏖️ Benefícios

• Flexible work arrangements • Professional development