Lifecycle Marketing Manager

🕒 Maio 28

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Koyfin

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2016

💸 Finanças

☁️ SaaS

🤝 B2B

Finance • SaaS • B2B

A Koyfin é uma plataforma moderna de pesquisa e análise de investimentos que oferece a investidores, consultores financeiros e equipes de pesquisa institucionais dados de mercado abrangentes, gráficos avançados, painéis personalizáveis, triagem de ações, modelos macroeconômicos, transcrições, notícias e relatórios prontos para clientes. Fornecida como um produto SaaS baseado em nuvem, a Koyfin agrega cobertura global sobre ações, ETFs, fundos mútuos, rendimentos governamentais, índices, moedas, commodities, dados macroeconômicos e criptomoedas para ajudar os usuários a analisar carteiras, descobrir oportunidades e tomar decisões informadas.

Descrição

• Map the full customer journey end to end, from signup to the moments that predict paid conversion, and then to the behaviors that signal long-term engagement • Quantify the breakages: where does the funnel leak, by how much, and against which user segments • Design and run experiments to address the largest breakages using the tools best suited to each opportunity, including in-app prompts, email, onboarding redesign, pricing prompts, and feature surfacing • Own the full lifecycle communication stack: email, in-app messages, push, tooltips, empty states, upgrade prompts, and win-back campaigns • Define success with clear KPIs, track them on a regular cadence, and keep the team aligned around them • Use AI aggressively for lifecycle copy, segmentation, lead scoring, alerts, and personalization

🎯 Requisitos

• You've done growth, lifecycle, or customer marketing PM work at a high-volume business, ideally Prosumer SaaS or Consumer • You've created and shipped lifecycle email programs and in-app messaging campaigns • You're analytical first. You think in funnels, cohorts, and decile scoring • You want to do the work, not manage a team doing it • You have experience automating parts of your own job • You're curious and ask "why is this number what it is" before anyone tells you to • Bonus: experience in fintech, wealthtech, or a product with both free and paid tiers

🏖️ Benefícios

• Competitive compensation, including stock options • Full benefits package including medical, dental, and 401(k) contributions