Circulation Manager

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🕒 Junho 10

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LabX Media Group

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

LabX Media Group é uma empresa global de mídia diversificada dedicada a servir a comunidade de profissionais de laboratório. Ela fornece inteligência incomparável e soluções de marketing integradas adaptadas às necessidades da comunidade científica. A empresa oferece uma variedade de serviços, incluindo eventos ao vivo, boletins informativos eletrônicos, ferramentas digitais, webinars, engajamento em mídias sociais, revistas e plataformas de e-commerce. A LabX Media Group conecta profissionais de laboratório com informações e recursos essenciais, focando na excelência editorial e integridade de marketing. Suas marcas incluem LabX, Lab Manager, The Scientist e Technology Networks, entre outras, cobrindo áreas como ciências da vida, descoberta de fármacos, gestão de laboratórios e mais. Eles utilizam tecnologia avançada para entregar conteúdo de alta qualidade e soluções de marketing dinâmicas em todo o mundo.

Descrição

• Manage all aspects of print circulation for a large print brand with a focus on subscriber retention and proactive churn reduction strategies. • Utilize audience data and insights to make data-informed decisions that influence audience growth and increase overall audience engagement across the portfolio. • Plan and execute campaigns to acquire new and retain current subscribers, using list segmenting and behavioral targeting strategies. • Develop test plans, trial offers, and promotional packages. • Monitor performance results for multiple customer acquisition channels and lifecycle campaigns, optimizing based on measurable outcomes. • Own the complete workflow of a contact from their initial point of conversion to their success or failure in ongoing marketing, engagement, and opt-in campaigns. • Oversee all logistical matters related to print and circulation including 3rd party vendor management, agency partnerships, newsstand distribution, cost optimization, print order management, shipping and more. • Conduct competitive analysis and market research; continuously monitor industry trends, technologies, and conversion optimization techniques to keep the brand ahead of the curve. • Monitor email deliverability and take action to increase deliverability rates, open rates, and click-through rates across all subscriber communications. • Develop and execute plans and strategies that grow our audience and drive traffic and engagement to editorial and advertiser-supported content, programs, and events.

🎯 Requisitos

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related field; equivalent experience will be considered. • 5+ years of progressive experience in circulation management, audience development, or digital/print marketing, ideally within a media, publishing, B2B or B2C environment. • Strong analytical mindset with the ability to interpret audience data and translate insights into actionable strategies that drive measurable growth. • Excellent communication and project management skills; ability to manage multiple brands and campaigns simultaneously in a fast-paced, remote environment. • Experience in/knowledge of the scientific industry is an asset. • Expert working knowledge of subscription fulfillment software (Omeda, CDS). • Experience with e-mail marketing platforms and list segmentation best practices. • Experience with web analytics platforms (Google Analytics, Adobe Analytics) and data visualization tools to monitor audience KPIs and campaign performance. • Hands-on experience with social media management; familiarity with emerging platforms and growth tactics. • Direct experience both executing and managing paid advertising efforts. • Experience with A/B testing and conversion rate optimization; a disciplined, test-and-learn approach to campaign development capable of demonstrating clear ROI. • Advanced knowledge of print fulfillment workflows, subscriber database management, subscription billing cycles, and postal regulations.

🏖️ Benefícios

• health and dental coverage • paid vacation • professional development support