Senior Programmatic Exchange Analyst

🕒 Março 16

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Liftoff Mobile

Liftoff Mobile

501 - 1000 funcionários

Fundada em 2012

Advertising • Mobile • Machine Learning

A Liftoff Mobile é uma plataforma líder projetada para potencializar a publicidade mobile e o crescimento de negócios. A empresa é especializada em aplicar soluções avançadas de machine learning por meio de sua plataforma Cortex para aprimorar estratégias de aquisição de usuários, engajamento e monetização no ecossistema mobile. Os serviços da Liftoff atendem a profissionais de marketing, desenvolvedores de jogos mobile e agências, oferecendo ferramentas de marketing de performance, soluções criativas para anúncios e insights orientados por dados. O portfólio inclui produtos como o Vungle Exchange, o Creative Studio e as soluções Intelligence, com o objetivo de maximizar a receita e criar experiências de anúncios impactantes em aplicativos mobile.

Descrição

• Analyze auction data (bidding patterns, floors, traffic shaping, mediation) to identify performance drivers and commercial risks. • Conduct deep-dive investigations into revenue fluctuations and DSP requests, separating technical from commercial root causes. • Quantify the revenue impact of auction mechanics and surface opportunities for growth. • Work hand-in-hand with the Vungle Exchange Commercial team to resolve DSP-facing blockers tied to exchange dynamics. • Provide data-backed recommendations that balance publisher objectives with optimal auction outcomes. • Support negotiations with insights that protect business outcomes and drive incremental revenue. • Build and maintain monitoring frameworks to detect anomalies early and ensure fast triage. • Standardize and automate recurring analyses. • Document and communicate methodologies clearly for cross-functional teams.

🎯 Requisitos

• B.A./B.S. in Analytics, Economics, Mathematics, Engineering, or related field. • 5+ years of experience in analytics, strategy, or operations; AdTech or programmatic exchange experience strongly preferred. • Deep understanding of programmatic auctions, SSP/DSP mechanics, and mediation platforms. • Hands-on experience with openRTB protocols, including interpreting bid requests/responses, auction dynamics, and understanding of post-auction and win-notification flows. • VAST and MRAID familiarity, particularly how it related to oRTB spec • Proven ability to connect rigorous data analysis to business priorities — translating complex auction dynamics into actionable insights that drive commercial outcomes in fast-paced, ambiguous environments. • Strong SQL skills and experience working with large-scale datasets (BigQuery, Snowflake, Databricks). • Comfortable leveraging modern AI tools (ChatGPT, Claude, Cursor, etc.) to enhance productivity, analysis, and decision-making, demonstrating an AI-savvy approach. • Familiarity with Python for data analysis, automation, and pipeline development is a plus. • Clear communicator with the ability to translate complex concepts for both technical and commercial audiences, fostering strong cross-functional collaboration with Product, R&D, and Commercial teams

🏖️ Benefícios

• equity and health/vision/dental benefits associated with your country of residence • several opportunities for in-person team gatherings including project meetings, regional meetups, and company-wide events

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