Senior Manager/Director of Demand Generation

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🕒 Maio 22

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Liquibase

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🤝 B2B

🏢 Corporativo

☁️ SaaS

B2B • Enterprise • SaaS

A Liquibase é uma empresa que fornece soluções automáticas para controle de versão e mudança de esquema de banco de dados, ajudando empresas a gerenciar migrações e alterações de banco de dados de forma eficiente. Suas ferramentas são projetadas para apoiar a integração e entrega contínuas dentro dos processos de desenvolvimento de software, garantindo que os desenvolvedores possam fazer atualizações confiáveis e consistentes em bancos de dados em diferentes ambientes. As soluções da Liquibase são particularmente úteis para equipes que praticam metodologias DevOps.

Descrição

• Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions • Drive Community-to-commercial conversion programs that identify, engage, and convert Liquibase Community users into qualified opportunities for Liquibase Secure • Partner closely with Sales, RevOps, CS, and Product Marketing to build campaigns tied to pipeline, expansion, and revenue outcomes • Develop and execute ABM and target account plays across strategic enterprise accounts, competitive takeovers, regulated industries, and modern data platform teams • Build and optimize nurture programs that improve engagement, conversion, and sales velocity across the funnel • Use AI-assisted workflows to improve campaign execution, segmentation, personalization, research, testing, and content development • Own paid media performance across Google, LinkedIn, retargeting, and other digital channels • Partner with Product Marketing on positioning, launches, messaging, and campaign strategy • Analyze campaign performance, conversion rates, attribution, and pipeline contribution to make investment and optimization recommendations • Help scale SEO and AEO programs that improve discoverability, category authority, and inbound demand • Operate comfortably in a lean, fast-moving environment where speed, ownership, and initiative matter

🎯 Requisitos

• 7+ years of experience in B2B demand generation or growth marketing • Experience driving measurable pipeline and revenue impact • Experience in enterprise software, infrastructure, DevOps, data, security, or developer tooling • Strong understanding of paid search, paid social, SEO, AEO, nurture, webinars, email, retargeting, and conversion optimization • Experience with converting an open source project • Experience building and executing ABM programs • Experience partnering closely with Sales and RevOps • Strong understanding of funnel metrics, attribution, and pipeline analysis • Strong written communication and messaging instincts • Comfortable operating both strategically and tactically • Highly organized, proactive, and execution-oriented • Comfortable using AI tools to accelerate campaign execution and research

🏖️ Benefícios

• Remote First culture, potential for company-wide in-person gatherings • Home office allowance for remote workers • Meaningful equity • Comprehensive health, vision, and dental benefits - country dependent • Generous paid time off and paid holidays • 401k match program (US only) • No punks, no jerks culture • Growth opportunities and ability to move up within the company