Principal Product Marketing Manager

🕒 Setembro 30

🏄 California, New York – Remoto

🏄 California – Remote 🗽 New York – Remote

💵 $159.500 - $234.500 / ano

⏰ Tempo Integral

🔴 Especialista

🎁 Marketing de Produto

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LiveRamp

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

📣 Marketing

💰 Series C em 2013-03

Marketing

A LiveRamp é uma plataforma de colaboração de dados destinada às empresas mais inovadoras do mundo. Sendo líder em privacidade do consumidor, ética de dados e identidade básica, a LiveRamp estabelece um novo padrão para construir uma visão conectada do cliente com clareza e contexto incomparáveis, enquanto protege a confiança da marca e do consumidor.

Descrição

• Own the go-to-market strategy for the Identity portfolio • Develop a clear view of market opportunity, target customers, differentiated value, commercial model, and path to growth • Serve as a senior strategic partner to Product leaders and executives • Bring customer insight, market dynamics, competitive intelligence, and commercial performance into product strategy and roadmap decisions • Develop deep technical and market expertise in LiveRamp’s Identity and data collaboration capabilities and the broader adtech and martech ecosystem • Translate complex technology into customer value • Define and evangelize the role and value of Identity across LiveRamp, customers, partners, and the broader ecosystem • Engage directly with customers, prospects, partners, and industry leaders as an Identity product and market expert • Own commercialization across the Identity product lifecycle, from market demand and product-market fit through commercial readiness, launch, adoption, scale, and optimization • Partner with Industry Teams, Sales, Customer Success, Enablement, and other Commercial teams to turn pipeline, bookings, adoption, usage, customer feedback, and growth barriers into action • Establish commercialization goals and measures of success across market and commercial readiness, pipeline and revenue, adoption and usage, customer value, and market demand • Diagnose underperformance and coordinate teams to improve results • Shape Identity positioning, messaging, packaging, competitive strategy, sales plays, enablement, and proof points • Partner on early adopter and launch programs • Influence senior leaders across Product, Commercial, Marketing, and other functions without direct authority • Serve as a visible Identity thought leader within LiveRamp and externally

🎯 Requisitos

• Significant experience at the intersection of technology, products, customers, and commercial strategy through product marketing, product management, solutions consulting/sales engineering, product strategy, or a related discipline • Significant adtech, martech, or data-driven marketing experience • Deep knowledge of Identity and its role across the advertising and marketing ecosystem • Technical curiosity and ability to understand how products work • Ability to establish credibility with Product, technical teams, customers, and partners • Experience engaging directly with enterprise customers • Understanding of market demand, product-market fit, commercialization, adoption, usage, and growth • Ability to use market intelligence, customer insight, competitive information, and commercial performance data to influence decisions • Ability to create structure in ambiguous environments, make tradeoffs, establish priorities, and move complex cross-functional initiatives forward • Executive presence and strategic judgment to partner with senior Product and Commercial leaders • Ability to build alignment without direct authority • Ability to serve as a visible subject matter expert and evangelist • Deep expertise in identity resolution, identity infrastructure, data collaboration, or related adtech/martech capabilities • Experience in a customer-facing technical role such as solutions consulting, sales engineering, product management, technical product marketing, or solution architecture • Experience taking complex technology from early product stages through general availability, adoption, and scale • Experience partnering with enterprise sales organizations on strategic opportunities and commercialization programs • Experience using pipeline, revenue, adoption, usage, and customer data to evaluate product or go-to-market performance • Experience developing executive-level narratives and presenting to senior internal and external audiences • Experience operating across global, highly cross-functional organizations

🏖️ Benefícios

• Flexible paid time off • Paid holidays • Options for working from home • Paid parental leave • Medical, dental, vision, life and disability benefits • Employee assistance program • Voluntary benefits • Healthy lifestyle perks programs • Career growth benefits and programs • 401K matching plan—1:1 match up to 6% of salary • In-person and virtual events, including game nights, happy hours, camping trips, and sports leagues