Director of Pricing and Monetization

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Madhive

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

📱 Mídia

💰 Venture Round em 2019-01

Media • Advertising

A Madhive é uma empresa especializada em tecnologia de publicidade para televisão conectada (CTV). Ela oferece soluções para anunciantes locais e nacionais alcançarem segmentação precisa e resultados mensuráveis em suas campanhas publicitárias. A plataforma da Madhive conta com previsão assertiva, controles intuitivos, mensuração avançada e serviços de integração, todos personalizados para ajudar as equipes a otimizar o desempenho de seus anúncios. A empresa tem foco em segmentação hiperlocal, permitindo que os anunciantes alcancem públicos em nível de município, bairro/distrito ou CEP, sem perder escala. A Madhive atende a diferentes orçamentos e oferece ferramentas para gestão e otimização eficiente de campanhas, sendo uma parceira de confiança para grandes organizações de mídia. Comprometida com a inovação, a Madhive busca impulsionar o sucesso dos anunciantes por meio de soluções de adtech estratégicas e orientadas por dados.

Descrição

• Lead the development and implementation of effective pricing and packaging strategies for Madhive’s products and services, ensuring alignment with business objectives and responsiveness to market demand. Collaborate closely with Sales, Operations, and Product Management to optimize monetization given product portfolio and roadmap. • Conduct comprehensive data analyses to support pricing and packaging decisions, continually optimizing monetization models to enhance revenue and margin while maintaining simplicity. • Alongside Madhive’s Insights team, perform competitive analysis and conduct both quantitative and qualitative market research to identify pricing trends, customer preferences, and growth opportunities, enabling adjustments and optimizations to pricing models. • Identify and execute on ways to simplify our pricing structure • Define and monitor KPIs and analytics related to pricing and monetization, delivering regular reporting and insights to senior management. • Maintain and develop the annual price incentive program and employ pricing calculators to ensure effective execution and consistency in pricing strategies. • In coordination with Madhive’s Insights and Analytics team, develop and implement interactive dashboards in Looker and Excel to inform pricing decisions and track performance metrics effectively. • Create compelling presentations for senior leadership, ensuring accuracy in data representation and providing actionable, insights-driven recommendations. • Identify and implement process improvements within pricing workflows to enhance overall pricing governance and operations efficiency and effectiveness. • Work with cross-functional teams to facilitate the successful introduction of new products, from ideation to launch, while also experimenting with and simplifying existing constructs. Collaborate with Sales Enablement and pricing education. • Collaborate closely with Product Management, Sales, Finance and Customer Support teams to support pricing negotiations and client contracts, ensuring alignment with strategic goals.

🎯 Requisitos

• Education: Bachelor’s degree in business, Finance, Economics, Engineering, Mathematics, or other quantitative field. • Experience: 8+ years of experience in Pricing and Monetization in the Media or AdTech arena with at least 5 years in a leadership role. Proven success leading pricing for multi-product portfolios at scale with usage-based pricing. • Analytical Skills: Strong hands-on analytical skills with the ability to interpret complex data sets and translate findings into actionable strategies. • Technical Proficiency: Advanced proficiency in Excel for data manipulation and analysis, strong knowledge of Looker for data visualization, and expertise in PowerPoint for creating presentations. Familiarity with Salesforce is a strong plus. • Market Research: Experience conducting primary and secondary market research to inform pricing decisions and strategy. • Team Management and Development: Demonstrated ability to lead and develop a high-performing team. • Communication and Presentation Skills: Strong verbal and written communication abilities, with experience in delivering clear and engaging presentations to stakeholders. • Collaboration Skills: Excellent interpersonal and communication skills, with the ability to work collaboratively across cross-functional teams. • Problem-Solving and Intellectually curious: Demonstrated ability to identify process improvements and implement effective solutions. Skilled at understanding complex business problems and scenarios; curious to find innovative solutions. • Results-Driven and Detail-Oriented: A proactive and results-oriented mindset, with a focus on achieving business objectives and driving revenue growth. Strong attention to detail, ensuring accuracy and quality in analysis and reporting. • Self-Starter and Agile: A highly motivated self-starter with the ability to adapt quickly to changing environments and priorities. Willing / “can do” attitude and enthusiasm.

🏖️ Benefícios

• Please Note: We have set up limits for applications for this role. Candidates may not reapply for the same role within 60 days if they have not been presented with an offer.