General Manager, Insurance

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Madrivo

SiteLinkedInTodas as Vagas

51 - 200 funcionários

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

<Madrivo> A Madrivo é uma empresa de marketing de performance e publicidade afiliada que conecta publishers e anunciantes por meio de uma plataforma multicanal orientada por dados chamada Techtelligence®. A empresa oferece serviços de aquisição de clientes baseados em performance, análises para campanhas de resposta direta (email, social, native, busca, display), links dinâmicos criptografados, e proteção contra conformidade/fraude para ajudar marcas e afiliados a otimizar receita e desempenho das campanhas.

Descrição

• Architect, launch, and dominate a premier Direct-to-Consumer Insurance vertical within the Madrivo ecosystem. • Own the entire lifecycle of the Insurance vertical—from sales and strategic partnerships to monetization optimization and media strategy. • Delivery of exceptional ROAS for carrier partners, maximizing yield for publishers, and ensuring a seamless high-intent experience for consumers. • Establish a high-growth Insurance vertical achieving $5M in top-line revenue with a minimum 20% gross margin. • Extract an additional 5% margin through sophisticated post-monetization strategies. • Establish the #1 Insurance offer within the Madrivo network, consistently delivering the highest eCPM for publishers. • Build a roadmap that accelerates a 5-year enterprise strategy, creating a vertical with massive standalone asset value.

🎯 Requisitos

• 5+ years of proven success within the Insurance lead generation space (Auto, Health, Life, or Medicare). • Track record of building an Insurance vertical for an aggregator or agency from scratch, specifically leading demand for a $25M+ annual revenue business. • Experience closing, onboarding, and scaling top buyers of leads, clicks, and calls in the Insurance industry. • Understanding of the consumer journey from first click to final policy. • Experience orchestrating monetization throughout that journey to maximize yield. • Led media buying strategies (Search, Social, Native, or Email) that resulted in positive yield and high ROAS for buyers.

🏖️ Benefícios

• Exclusive Media Inventory: Access to top-tier, exclusive traffic sources that competitors can't touch. • Elite Infrastructure: An in-house creative agency, a robust marketing team, and proprietary technology built for scale. • Strategic Power: A reputation for excellence that opens doors to the world’s largest brands.