Paid Search Manager

Vaga não está no LinkedIn

🕒 Setembro 21

🇨🇱 Chile – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Magic, Inc

Magic, Inc

51 - 200 funcionários

🤝 B2B

⚡ Produtividade

B2B • Productivity

assistentes executivos + AI

Descrição

• Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts • Manage and fine-tune tROAS and Maximize Conversion Value automated bidding strategies • Balance spend between high-intent search, Performance Max, and Demand Gen channels • Structure and refine Branded and Non-Branded search campaigns • Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions • Scale Demand Generation campaigns across YouTube, Discover, and Gmail • Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets • Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy • Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets • Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership • Report to Tyler Rogers

🎯 Requisitos

• 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts • Proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals • Deep, practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics • Extensive experience running and optimizing non-branded search, PMax, and Demand Gen or Discovery campaigns • Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling • Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions • Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats • Google Ads and Microsoft Advertising certifications • Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts • Background in B2B, E-commerce, or Lead Gen • Exceptional analytical and problem-solving skills • Strong data interpretation, attention to detail, strategic thinking, forecasting, budget management, and resource allocation skills • Excellent communication and stakeholder management skills • Strong project and priority management capabilities • Ownership, accountability, and results-driven mindset • Available to work full-time during Eastern Time business hours and collaborate with a US-based team • Ability to work effectively in a remote environment and independently manage time and priorities

🏖️ Benefícios

• Permanent Work-From-Home Forever • Zero commuting and flexible choice of work location • Mental health support and time to recharge • Monthly Town Hall meetings with transparent company updates

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