Marketing Analytics Lead

🕒 Junho 12

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $90.000 - $120.000 / ano

⏰ Tempo Integral

🟠 Sênior

📊 Cientista de Dados

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Marathon Health

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2005

🤝 B2B

🧘 Bem-estar

💰 Private Equity Round - Marathon Health em 2019-10

B2B • Wellness

A Marathon Health é uma empresa de serviços de saúde que oferece cuidados primários avançados e soluções de saúde ocupacional personalizadas e focadas no empregador. Eles operam centros de saúde no local, próximos a locais de trabalho, centros de saúde em rede e serviços de saúde primária e comportamental virtual, além de oferecer gerenciamento de saúde populacional, gerenciamento de medicamentos e coaching de estilo de vida para melhorar os resultados e reduzir os custos de saúde do empregador. A Marathon Health faz parcerias com empregadores, sindicatos e planos de saúde para adaptar modelos de atendimento que aumentem o engajamento, reduzam a utilização de pronto-socorro e internação e ofereçam retorno sobre investimento mensurável.

Descrição

• Build and maintain Marathon's marketing attribution model, identifying which touchpoints across email, SMS, push, direct mail, and care team outreach are influencing activation, empanelment, and sustained engagement • Develop standardized campaign performance dashboards for use by the marketing team for optimization • Own funnel analysis across the full member journey from eligibility through activation, empanelment, and sustained engagement identifying where and why members drop off • Design and analyze incrementality tests that isolate true lift from campaigns versus organic member behavior • Partner with the lifecycle marketing manager and marketing automation team members to define test methodology, measurement plans, and success criteria across incrementality, A/B, and other experiment types, and own the analysis and reporting that turns results into clear optimization recommendations • Serve as the analytical connective tissue across marketing automation, engagement enablement, product, data, and engineering teams, ensuring data flows correctly and is interpreted consistently

🎯 Requisitos

• Bachelors degree in marketing or related field and 3-6 years of experience in marketing analytics, growth analytics, or a related function, ideally in consumer health, digital health, or subscription context; or equivalent combination of education and experience. • Proficiency in Tableau or equivalent BI tool; ability to build dashboards from scratch, not just maintain existing ones. • Strong SQL skills and comfort pulling data from multiple systems and sources.

🏖️ Benefícios

• Comprehensive Health & Wellness Benefits: Choice of 2 medical plans, 2 dental plans, and vision coverage, unlimited free mental health benefits and EAP resources, Rewards for challenges and healthy lifestyle activities • Family Friendly & Reproductive Health Benefits: Family-building and hormonal health benefits and paid parental leave • Time-Based Benefits: Generous PTO or FTO, Paid Holidays + A Day for What Matters • Financial Support: Company paid Basic Life and Disability insurance, Supplemental Life, Spending Accounts, 401(k) with employer match and graded vesting • Continuing Medical Education (CME) for maintaining and strengthening the knowledge, skills, and expertise of our health center teammates, as applicable